3 Reasons Why Mini-Sites Are Dead! (Day 14 – 30 Day Video Challenge)
3 reasons why some people say mini-sites are dead AND an exciting alternative concept that might just revolutionize your business!
Put in your 2-cents below in the comments… I’d love to hear from you!
81 Responses
Great video thank you, some really good points and food for thought. I liked how you talked about the social network and how we can naturally use it.
Great Video – I posted it to my Facebook page…
Right on…
Thanks!
I think we just need to figure out how to integrate the two…
Hey Jim,
Howyagoin mate? I agree that there’s no problem with Google with minisites. I use Google Adwords with my minisite all the time and my Quality Score is around the 7s. (Much of the knowledge for learning how to create it came from your Minisite Creator btw 
.
Your new name however Conversation Page….mmmm. Conversation implies a 2-way conversation. It’s relevant for a blog -like here- but unless you give folks the opportunity to comment, which minisites don’t, I would see that as not quite on the money. Minisites are a 1 way conversation:)!
Cheers,
Tamar
I don’t think it’s the size of the site that really matters. As long as there’s good information on it, a three or four page site will do just fine. I know because I have a good three-page niche site running right now that is one of my major money makers.
Well, first off “conversation” means 2 way communication. Which is happening here on your blog, but haven’t yet seen it happen on a “mini site” (unless you count subscribe, buy or click as 2-way which I think is debatable).
Love the technique of the video display in the background serving as your power point slides – except need to run through spell checker first (“coversation!) Have ta poke ya! Regardless – tips of how you did I would love to hear!
Suzanne
well done Jim. your are right DRA will never go away. conversations are the best way to communicate these days.
perhaps a combination of social media and sales page to engage customers.
Hi Bob,
Great point… I’m still fleshing out the idea.
As a copywriter I’m sure you’re familiar with the concept of “entering the conversation in your prospect’s mind.”
So, if they have a conversation already running in their mind, it’s up to us to enter that conversation and then continue the conversation (or start a conversation depending on our objective) and take it to the next level and direct the conversation in a way that leads to a sale that satisfies everyone’s needs.
For example…
Conversation in the prospect’s head: “I’m looking for a way to grow bigger, healthier orchids”
They see an ad or an article that says, in effect, “Looking to grow bigger, healthier orchids?”
The answer “Yes! Let me click that.”
They then arrive at a page that continues and directs the “conversation” about “growing bigger orchids” by giving them one or more of the following on the page:
- How to grow bigger orchids using a certain fertilizer, then refers to make a purchase of fertilizer.
- How certain chemicals can inhibit growth, then refers them to make a purchase of some filter that eliminates those chemicals.
- Sharing stories about how others are doing it, and encouraging them to become part of the “orchid” community
- Explaining that you’re working on a new product and you’d really like their opinion / feedback on it (get valuable survey / question data from them)
And virtually any other conversation you’d like to have with them.
But, by thinking in terms of what conversation they’re having in their head… how you can enter into it… and then how you can direct them to a solution or “next step” that is helpful and satisfactory for both of you, I believe we can add a human element to what has previously been viewed as a one-way conversation (direct response advertising) and make it more effective for everyone.
In other words… this is how I see use being able to go beyond just talking AT prospects and, when we’re more in tune with their internal conversation, we can help them better AND increase conversions at the same time.
So… that’s my thinking… and when I look at when I’ve done this in the past (taking into consideration their internal conversation and getting in sync with it) I’ve done very well… so I really don’t think this is theory. I think it’s just a question of fleshing it out.
Finally, you said “if we start conversations, won’t that distract the visitor from ordering?”
Why can’t the last part of the conversation be “So now, go ahead and click here to order and we’ll look forward to helping you even more.”?(Which means you can continue the conversation with a paid customer).
PS – I think what I’m getting at is more of a mindset for us as marketers as much as anything else. If we
a) realize there is an internal conversation
b) get in sync with it
c) do out best to continue it and help the customer figure out how to meet their needs
Then we’ll stop talking AT prospects and look at our interaction as part of an ongoing conversation or mental process rather than trying to interrupt them and then force them into a specific course of action.
Like I said… I’m still playing around with the idea…. but for me at least, it’s a cool concept or internal representational system that makes me see my interaction with the customer differently… and this will automatically produce different results.
Agreed… and it’s worth experimenting.
A conversation page… not much different than a forum is it? I like the idea, but of course, like anything, its success will be determined by the amount of time spent moderating and participating. And once again, I realize that the one killer app we all need is a true “mini-me” to handle all these tedious tasks. Moderating a forum/conversation page requires more skill than a $10 an hr. worker can handle.
LOL – that’s what happens when you have 30 videos to do in 30 days 
To me “conversation” means a conversation going on in the prospect’s mind…. all of us have an internal dialogue. If we can plug into that dialogue and engage with people (even if it’s not one-on-one like here) then I think it’s a cooler way to approach it than just to think in terms of “putting ads in front of people to see who will bite.”
I think that thinking in terms of a conversation forces you to think a lot harder about what’s going on inside a prospect than just throwing offers up to see what sticks (which, in the end you’ll do with this too, but I think you’ll hit a winner more frequently with this mindset).
Agreed….
Hi Tamar,
Congrats on taking action and getting results – good on ya!
I think what I mean by a conversation page is that a mini-site, or any website for that matter, can be *part* of an ongoing conversation… you and the prospect engaging in a sequence of ideas together.
They have an idea… you present an ad and then a page that helps them build and expand on that idea… they then become a customer and the conversation continues.
I’m not really into etymology, but I guess I’m also intrigued by the fact that conversion and conversation appear to have the same root… there’s got to be more to this than just putting offers in front of people… there’s got to be a NEXT LEVEL… and that next level has to involve a better understanding and more interaction with propsects.
But then again… you could use Twitter or a blog to do the same thing…
What would happen if you put a sale letter on a blog and allowed people to comment about it just like you’re doing here… I’ve never done it… and for some marketers it would be scary… but what if it worked? What if it created a whole new paradigm of how things got sold using direct response marketing principles?
Hey Jim,
I think I recall you used to be a Realtor which (so far) I still am. Relating your Video Topic to Real Estate Buyers, I think the Key is to Inter-act with them thur a Mini-Site and series of E-mails…But you must have the goal to get them In your office and sign a Buyer’s Rep. Agreement, Not send them “your list” with addresses so they can drive by and phone the Listing Agent on the Sign who is Not you. A strong and different USP (like Foreclosures and Distressed Sellers) seems to be the step to get their attention, but getting them off the Computer and into your Office is Key
So the conversation you have with them is:
- you’re looking for a house
- here are your options for looking
- here’s what you’re up against
- which of these options appeals to you?
- make a choice based on those options
You know where they are (looking for a house)… you continue the conversation they’re having (don’t want to get ripped off or waste time? You need a buyer-broker!)… and then see if they will respond and continue the conversation (Come on into my office and let me show you how you can get excellent service that won’t cost you a dime and will save you time).
That’s the conversation you want to have… the sequence of thought.
Maybe that’s a better way to express what I mean by “conversation”
A sequential exchange of thoughts… they have a thought and go look on line… you offer a thought (a continuation of the conversation) and then you both take it from there…. just thinking out loud.
Surely what you are saying is that there is now more work to be done over and above a sales letter and a product. I wonder if this dynamic is really being driven by the behaviour of the large search engines or whether the ‘customer’ is truly becoming more sophisticated. Taking up your point that the ‘customer’ is busy and only has a couple of minutes to find what they are looking for is it not so that the ‘conversation’ process requires more of their time. Could it also be true that many mini-sites are not providing what they want (or why the need for a conversation?)
While watching this clip, I couldn’t help thinking about an earlier video of yours that talked about your first website, I think it was FSBO.
Opening up a pitch for 2 way conversation would put you right back into being your prospects buddy.
I think the internal dialogue concept is something the marketeer needs to keep in mind when creating a pitch.
Maybe you can steer the prospects internal dialogue to pose a question, then have several brief canned video clips to answer those questions.
Hi Jim,
Well, I have pros and cons. The direct sale page eliminates my time spent on moderating whereas a conversation would require me to moderate it. How much time do you spend on replying to every comment here? I currently do it on Facebook. I find that you can do what you are talking about on facebook. However the other thing that occurs sometimes is other people jump on board to promote themselves. However, I do agree that conversation creates relationships with people and then are more likely to buy. Those are my thoughts.
That’s an interesting concept. Apart from having to moderate it, there being some visible conversation for people to read and perhaps take part in would make you and your site seem to be more personable.
If someone were interested in what your site was selling but was still on the fence for any little reason, then this would give them the opportunity to ask questions and would give you another chance to try to sell them on it. There also would be cases where you have already answered someone else’s question that they had too. People reading the conversation could quite possibly also lead directly to more sales. I think its a good plan.
It will be interesting to see which method you ultimately recommend, such as using a blog, forum, twitter, etc.
Going back to the beginning of the video, I do not believe that mini-sites are dead at all and I have not even heard of that being said before. Mini-sites are still excellent for all the good reasons you mentioned, and I’m sure that alot of web-surfers do appreciate it when they find a site that just gets right to the point.
On an unrelated topic, I know you’ve talked about how to make videos before, but I’d really appreciate it if you could teach us more about how to do that specifically. I’ve heard that Google will soon start to pay alot more attention to sites that have video as well as customer testimonials.
Love the shirt, Jim.
Looking forward to the next one.
This is EXACTLY what I have been thinking, watching how your 30-day video experiement has been going. The participation has been fantastic. You get to know what’s on people’s mind, and they get to have a 2-way discussion with you, which has got to catapult the trust factor! On a blog, you can also moderate the comments as well, so that should calm some of the “honest” marketers’ fears about other who may try to unjustly cause trouble.
I think you are REALLY onto something BIG here Jim. Video sales letters on blogs may just be it! And it sure smells like a win-win shift for diect response marketing in the “new economny”!
Hey Jim, let me take this conversation in a slightly different direction. I’m an educator by training and I think the idea of being a facilitator rather then a promoter may provide more fruitful social interaction. Also, the idea that “one size fits all” or one sales pitch answers all questions may need revising. Instead, think how the facilitator via video may simply introduce the topic of conversation and then ask a few questions about what the interested visitor wants answered. The visitor then selects a smaller or targeted information piece that addresses their question(s). Obviously this will necessitate adapting your mini-site technology but I think it can enhance your interaction with your prospective customer allowing them to more fully continue their preconceived conversation/questions.
Great job Jim!
Actually, your video is very timely. And as usual, you are right on top of what is happening in the market place.
I agree 2000%. You can’t PUSH people to buy anymore. You really need to have a conversation with your potential buyers.
Thanks for bringing out this point!
Chuck
Great video Jim
I like the idea of a conversation page, it is a great way of thinking how can I help you, great idea.
I just have to give you a hard time, Jim you should watch the video and look at your lap top in the back ground when you talk about conversation page.
Thanks again,
Jim
Great stuff Jim.
Not sure that this is too much different from what a true, high-quality mini-site already does. I mean don’t your mini-sites enter the conversation in the mind of a prospect? I think so! That’s why I’m a customer. It can be done with great copy-writing or a compelling video.
You mentioned that mini-sites have a negative connotation because of all the crap ones out there today. I agree. I think using video and audio will help us better enter the conversation in the prospects mind.
Perhaps I’m missing something but I think the people that turn out quality products and do a good job of building value by solving a prospects problem and limit the hype will easily enter into that conversation and convert prospects into buyers. And I think it can be done with a “traditional” mini-site.
See ya!
Drew
Your idea to post a sales letter to a blog is fabulous. This would allow for the site owner to get raw feedback. I don’t think that the mini-site is dead.
I think the sales letter should be dead in its traditional form. Some copywriter’s want to add garbage and fluff to keep people interested. It wastes people’s time!!! Tell me the truth about the product and give me the option to buy. It’s really that simple. You can write quality copy, educate the public and make sales. Thanks for the daily video challenge.
Sell Big,
Danabeth
Conversation page, great idea,
People love a conversation, especially about a niche topic. What about a membership site that would invite them in on a conversation with an expert about the topic they’re interested in?
–Isabelle
I like the concept of conversation pages… the mini site thing has been “abused” by the thieves of the web and tend to leave a sleezy fly by night feeling. Kind of like used car lot that pops up with a cardboard office and a cigar smoking turd.
Conversation page seems more inviting and less like you’re trying to sell me anything not bolted down.
Great stuff Jim!
Keith Fiala
Hi Jim
I’ve watched you over the years and I really appreciate your honesty, maybe minisites are dead, however I love the definiate, the principals of direct marketing are not dead. In fact I believe they are more relevent than ever in placiong your offer in front of your market and allowing your prospect choose to take action or not in the most efficent timely manner possible.
PS. I like the new format of the video in the background with the words that sell been emphasised as you talk to the camera with the hand held mike, simple and up front but powerful….
Jim, I am excited to have a chance at this. I just got in on the ‘Tower Sale’ and am awaiting the delivery of my package.
While I agree that interaction is a benefit to any sales process, I am reminded of a statement I had drilled into my head during my Navy days: If it ain’t broke, don’t ‘fix’ it.
There will always be someone who downplays a good thing with derogatory remarks. This is usually due to their own poor self-confidence. They do so to appear to be raising themselves up by belittling others. Don’t listen to those who won’t ‘do it’, and then claim it’s low quality or it doesn’t work.
Thanks for the chance at a future!
Jim, I think it’s a great concept. As I’m on MSC 2.0 right now (and fed up because I can’t get the later lessons right now as I’m ready for ‘em!), I’m using it to build my FIRST sales page which is at http://www.secretjobmarket.co.uk (passworded to “kelso” as downloads are not added yet).
It seems to me that a partial answer to your question is to link the mini-site sales page with a mini-Most Burning Question page. So if the prospect tries to leave, instead of just filling in their email, they get a pop-up that recognises that the product or sales page mustn’t have been exactly what they were looking for and could they please let us know what they want? – and a bonus for answering the question with an opt-in email,obviously!
Then those questions could be incorporated into the blog addressing the issues raised? If enough people reply concerned about the same thing, send them an email when the product has been updated?
Just a suggestion from a total newbie!
All the best
Denis
ps. – how about letting me get access to the MSC 2.0 lessons early – I can’t wait that long! I’m on a mission here!!!
Great video Jim,
Interesting ideas now you got my head spinning!
-Paul
Hi Jim,
Yes I really liked your video… I think this is a great “conversation” to enter into in our own minds as product creators, problem solvers, and marketers. I’m sure from really considering this, and working with it in the long term, we’re going to stay right on the cutting edge of how to interact with people looking for their problems to be solved online.
By the way, I want to thank you for MSC2, which I have been studying and working with over the past year or so. I’ve been super surprised at how successful my minisites (and I have a few of them now) have been. I’m using video and opt-in for a free teleconference on 1 page, then after the teleconference, I use another 1-page using your ultimate sales letter formula…. works really well
Peace,—-Michael
AWESOME!
Congrats on taking action and getting results
Jim
Got to keep thinking
Hi Denis,
Great thoughts… I’ve done that often with exit scripts and gotten very valuable intelligence.
We space out the lessons in MSC v2.0 to keep up the momentum… unfortunately, the way it’s set up we can’t give early access… that is something we will fix in future versions.
Jim
Sam,
I agree with the thought if “it ain’t broke, don’t fix it.” But I think we can and should continually look for ways to improve… and I think that’s what we’re all doing
Jim
Ray…. I agree they aren’t dead
Glad you liked the video!
Jim
Hi Keith,
we shall see how it goes in practical application
Jim
Great idea!
Hi Jim,
Interesting idea, but not sure how you could make a ‘conversation page’ work as there would be many variables coming into play. Alternatively, what about a page structure spreading out in different directions to accommodate different solutions. Start off by offering a general solution or answer to a question and then following up with a series of questions which the reader may be asking in their head, with each question linked to another page offering a more specific solution, with another series of related questions leading to other pages, should the reader want to go in a different direction? You could continue to add new pages and remove pages in response to the level of interest shown for each page.
Not a pure conversation, but a kind of anticipation of a conversation and one based on visitor interaction.
Just another idea!
Gary
I think that is definitely part of the puzzle…. feedback on a sales page… and I agree there is extra stuff on sales letters that isn’t necessary.
Drew,
Astute observation my friend
I think in many cases a “high-quality mini-site already does” it… that’s a very true statement… I think it does continue a conversation.
I think, however, we can do it even MORE and increase the effect…. but in some ways I’ll admit I’m just putting a new mindset on an old idea, but by doing so, I hope to produce different results and new distinctions get made.
It’s a wok in progress.
Jim
Should have hit F7 on it… sigh
And a damn good idea at that!
Exactly… MOST mini-sites are page-spam… they are NOT truly engaging with a prospect’s internal conversation.
That might be one way of doing it… I don’t think there’s one magic answer, I think it’s the process of engagement that matters.
Agreed. But if it doubled your conversion rate, would it be worth it? Also, would it be more necessary early in the process, or later? My guess is that it would be more important in the beginning… then taper off as you got your message fine-tuned… and then monitored for changing conditions or market shifts.
Glenn,
Very astute thinking… I think it’s worth testing more (and we’re doing it right now)
Yes, we will definitely be teaching more video “how to” once we’re done with the challenge.
Jim
Larry,
Agreed. I also think the conversation process starts BEFORE they get to your page with the type and quality of traffic you generate.
The conversation starts with the ad, article, video or email that gets them to the page.
Jim
I think people are very SUSPICIOUS right now and I don’t see that changing any time soon… if EVER.
MSC is something which helped and is helping many marketers. It never will loose the place in marketing.
Changing the name and adapting or adding some more versatile functions in following the dynamic of the new internet directions will make this program the tool for beginners and for awake marketers.
We need to do permanent research of the market and and this can be the very easy and best tool to collect the data and information needed in making decisions or support the niche we operate in.
I see the social aspect of it as a platform of collecting the needs and supporting the action faze.
Alexandrina
As a purchaser of MSC it provided great value in its time. Embracing a conversation via video over a set time period and answering comments is real-time direct response. As long as you are evoking a response positive or negative it is a conversation. Conversations yield valuable market data for product improvement. I like the concept of video sales letters that draw the reader into your conversation. Even a bit of the Zeigarnik effect woven in would be a valuable secret. By way of the video sales letter you get a better know,like and trust fctor; and have way more fun. Do you think so Big Jim?
Very well articulated… thanks Alexandrina 
Jim
Rob,
In most cases, absolutely yes… the problem only comes when the video sucks… then it’s a problem not of the market, but of the marketer.
YES – conversations just like you describe are very valuable and FUN for both sides (especially if you’re a creative marketer).
Thanks for sharing your thoughts!
Jim
I love the idea of doing “Conversation Pages” not mini-sites or sales pages. Thanks.
We’ll keep working on it!
Hi Jim
I think that mini-sites, focused on a single topic, will continue, but it’s the way that these mini-sites are presented which can / should change.
One example is a growing tendancy to simply put a single video on the page, with a “buy” button. Bad idea! Who’s going to want to sit through a 40-minute video just to find out what the guy is selling? Not me! This is an example of a change for the worse.
What you are suggesting (I think) is a sales version of the “DIY” novel, where people get to different conclusions to the novel by selecting choices during the novel.
It never seemed to take off. Why not? Maybe because people don’t like making decisions. The same might apply to a “conversation” page. People are used to making one decision – to buy or not to buy.
Present them with too many options at different stages of the AIDA sales process and they might give up and go away.
Mark Joyner once said that the fewer steps people have to take to get at the product, the more likely they are to buy. Currently, you send folks an email or present them with an AdWords ad, and they have to decide whether or not they visit the sales page.
Then they have to decide whether or not to read the page and finally, whether or not to buy.
Mark experimented by cutting out the sales page and just sending an email with the sales copy. The link in the email went straight to the order page. He claimed that it worked.
I’d be interested in your comments.
Liked the video!
Regards
Ian Traynor
Professional Webmaster
———————-
Jim, I’m a pleased owner of your Mini-site Creator Course (1st edition). Sorry to hear you’re discontinuing it. I learned a lot from it. “I gotta say” you always over-deliver! Nitpicking the name aside, I like the concept of a more conversational tone in internet selling. Good idea!
Hi Gene,
Thanks
Jim
And I once said, “The confused mind always answers no.”
The problem is, most mini-sites suck… most sales letters suck… and most sales pitches (print / video) suck… so if people will start viewing them as the continuation of a conversation, they might start thinking beyond just the closed-ended pitch to the mindless masses. Even if they don’t engage in actual dialogue, it’s better than treating people like numbers.
Finally, I’d also be very careful about taking anybody else’s experiments as Gospel Truth… do your own tests. You might be surprised at the BS some gurus ram down your throat as “truth”. I’ve found they often keep the really good secrets for themselves. Watch what they do (and do repeatedly) more than what they say they do.
Jim
. . . not to mention the SEO benefits of your conversation pages Jim!
According to Wordtracker.com – “the average blog attracts 55% more visitors and gets indexed 434% more by search engines than a traditional website, giving you exposure like never before”.
Maybe traditional mini-sites are declining in favor of fresh content pages published on blog platforms that feed hungry search engine crawlers.
I think you are right on the money Jim!
… and yet another benefit of playing around with this idea! Great thinking!
I agree, Jim, that there are some really bad sales pitches / sales letters ‘ minisites out there. But that is a matter of quality, and shouldn’t on its own, challenge the use of these tradiional sales techniques. Or are you saying that the bad can’t be made better?
The “AIDA” structure of a sales pitch has been around for literally thousands of years – and it still works. Of course, a mini-site, like a printed sales letter, can’t work as well as the “question and answer” part of the face-to-face technique, where you aim to find out EXACTLY what the prospect wants – and then sell it to them.
Maybe a “conversation” on a site might address this issue. It needs some careful thought.
Oh, and yes, I agree with you about “gurus”. Now you wouldn’t put that label on yourself, would you?
Regards
Ian Traynor
Professional Webmaster
———————-
Hi Ian,
What I’m saying is that you can always make a good thing better… especially when the rules of the game seem to be changing around you… will it work in all cases, no? But with some audiences, I’m betting it will rock.
Jim
PS – I’ve never referred to myself – nor do I consider myself – a “guru”.
Using a salesletter on the domain and a blog on the back end AND replying to comments as Jim is doing here is the best conversation medium you are going to get. My most loyal buyers come from long tail blog conversations.
Jim, now if I could convince you to host your public videos on YouTube instead of s3 you could gain the viral appeal of YouTube and the darn video would load about 10 times faster. And we could easily embed them on our own blogs….
We are on the road right now and leaving for Vegas to see Armand’s Brave the Wave show as I write this. We are almost always on Hotel WiFi in the last year. s3 loads REAL slow on WiFi.
You talk a good talk about social sites guys, but open your eyes everybody, YouTube is the most trafficked social site in the world. (we believe run by Google Friend Connect) A billion views a day. My best viral video about the Google OS has over 10,000 views in 6 months.
And if your message is strong enough you don’t have to worry about that “recommended videos” pane. Not to mention YouTube videos rank in Google Universal Search. That is a conversation medium that most IM guys still miss out on. Although Ryan Lee seems to use it pretty well.
In fact if your video is any good I am way more apt to click thru to your site link or to your YT channel to subscribe. Facebook sucks for business and Twitter does not convert, we have been testing that for two years now. Forget the hype, those of us who have been marketing on social sites for years know FB sucks and TT is overhyped.
What does convert is YouTube and Blog comments when the host replies like Jim does. Google Wave is in it’s infancy but will BE the conversation medium of choice soon, or so I predict.
With Google social search we will be able to find the conversations we want to carry on in FB and TT as they occur so they may well become useful for conversation again soon.
Andy Jenkins did a good video piece a bit ago on how telling a story that your readers identify with as a salesletter theme. And I am still learning to tell a good story with advice from Paul Myers. So in essence I agree with you Jim.
But above all, your blog comments and the conversation Jim is carrying on with you all right here is a must. Watch and learn. At least in my humble opinion…
Why not call them introduction pages instead on conversation pages?
After all, they are the means you use to introduce yourself or your front end products to new prospects
I believe that mini-sites are important be it on their own or in addition to a website or blog and this because of the reasons you mentioned. People have no time to read long articles, unless the content interests them, and they have no time to figure out what is offered on a large website. In a mini-site you succintly offer one product or service and when someone is interested for more he/she can go to the blog or website and read on. Also mini-sites play a role in cross-linking.
And: Thank you for all great ideas you offer.
Hello from Japan,
The Inter action of People page…
very important!
For example…
How do you know what I like about food?
Unless you ask me..
Where do I like to travel?
What is my favorite movie or the latest book, that I like.
What are my dreams and vision?
What country am I from?
People like to talk about themselves…
People are looking for someone to listen…
Everyone has a story, idea, creativity, but most do not know how to put it into action…How to do it?
I think the easiest way to do it is to use a blog as part of your sales process… even to the point of posting the sales letter on a blog page and allow people to post what they want (good or bad)
Jim when you say *Mini Site* I take it you mean a site with multiple pages, but nearly all sales pages/sites I see are 1 page squeeze pages.
Which do you prefer and can you please give me an example of a mini site?
I’ve been a subscriber and customer of your for a while now and I’m surprised I don’t really know this (maybe some good feedback). I know you have a product called Mini Site Creator, but I guess I just figured that was more like a squeeze page creator.
Also, there’s a really neat plugin out there called “Subscribe To Comments” which is great for keeping us updated on the conversation in you comment sections. I’d like to put in a vote for that addition to this blog
I think the best explanation of what a “mini site” is can be had here.
http://www.minisitecreator2.com
Sign up for the free webinar replay… that will give you all the info you need
Sales page now turns into a Social/Conversation page. Great idea!
The big question then is how can we leverage the social aspect to reduce *procrastination*…. probably one of our biggest killers.
Will do. Thanks, Jim.
And thank you for helping me grow. I am about to launch my first ebook and it’s because of you and your associates that I was able to do it.
I’d love to give you a free copy as a thank you. It would be a great way I suppose to see what your teachings has taught me (and I think you might find it useful). But not sure how to get it to you.
You can send it through our help desk
http://www.ebookfiresupport.com
Thanks… and congrats on getting it done!
Jim
Hey Jim,
I’ve been trying to follow your 30 day video challenge. The videos have been so helpful and informative.
Unfortunately my email provider apparently doesn’t like your mails because I’m only getting one about every 4th day….they aren’t even ending up in the spam box. Thankfully you’ve provided links to go back to previous days!
At this point I want to change to a more reliable email provider so Could you have one of your assistants shoot me an email and let me know how to CHANGE my email address for my subscription so I don’t miss any more email from you?
Thanks for everything,
Nancy
The way I think of conversation is when I see an interviewer asking the questions that I want to know the answers to. Not a sales pitch interview. The interviewer should be on “my side”.
It sounds good in theory, Jim, but your video doesn’t give me any idea of what a “conversation page” would look like or how it would differ from a standard mini-site. Also, if we start conversations, won’t that distract the visitor from ordering?