Write Ebooks: How do I know what to write about for my ebook (once I’ve picked a topic)?

Once you’ve picked a topic to write your ebook about, the next hurdle is what to write. In other words, what words and what perspective do you use to create the content in your word processor that will turn into an ebook you can sell, use as an opt-in bribe, or give away as a bonus.

The following 3 positions will help you understand the various perspectives you can take in creating your ebook so, no matter what your experience level, you can create an ebook worth buying and reading.

Ebook Author / Writer Position #1 – Be the Expert

If you know more than the average person about any topic, you can be an expert compared to them. The easiest way to create an ebook based on your expertise is to simply answer questions and compile them into an ebook. Go out and look on the forums for popular questions people ask. Look through your help desk or customer service emails to find questions people need to know the answers. Look at the questions other experts in your niche answer on their blogs, emails, and articles. Go look at ezinearticles.com to see the most popular articles in your niche and see what questions they answer. Being the expert is easy once you have a basic level of experience that is higher than your audience.

Ebook Author / Writer Position #2 – Be the Reporter

When I started out writing my newspaper column, I purposely named it “The Net Reporter” so I could write about anything. The name of the column gave me permission to report on anything on the Internet, whether I previously knew anything about it or not. Over the course of reporting on things, I learned and increased my knowledge… which enabled me not only to report, but comment and give my insights on what I saw and what it meant. If you take the position of the reporter, you don’t have to be the expert. Since you don’t have to be the expert, you can release your fears about not knowing everything and keep your ego out of the way. This is probably the easiest position for a new ebook author to take.

Ebook Author / Writer Position #3 – Be the Student

You can always write about what you see as you take action in a certain area. If you are doing something or embarking on a journey of discovery, it’s fine to document what happens and then publish it. You should be careful, however, of not treading on the toes of people you learn from. If you learn a technique in a book or class that is obviously proprietary to the person you learned from, then you need to give credit where credit is due… without divulging proprietary methods (and running the risk of alienating the person who taught you). The better way to approach this is to write simple about what you DO. A killer tip here is to keep a daily journal or blog as you go through something and then use those daily entries as the content for your ebook.

If, like most people, you choose a topic you know some things about, but not everything, then do a combination of all three. Write as the expert in your ebook for the things you know all the details. Report on the things you see going on related to the topic of your ebook. And, for the things you’re learning, let people know what you’re figuring out as you go along. This balanced perspective actually makes for some of the most exciting, engaging, and entertaining ebooks for both you and your audience. The number one thing to remember: no matter what your skill level, you CAN write an effective ebook with plenty of content once you decide which ebook author position(s) you’ll take!

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