November 7, 2007

The Next Step in Online Video (article)

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The Next Step in Online Video

- by Jim Edwards

© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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Way back in the online "Dark Ages" of 2004, I made a prediction that full motion video would make huge inroads online within the next 12-18 months. I was right.

But I don’t think anyone thought online video would become this pervasive, especially not for the average Internet user.

Three things happened at roughly the same time to create the "perfect storm" of online video: widespread high-speed access; improved video compression; smoking hot computers at bargain-basement prices.

Fast forward to today and every business, regardless of size, needs to seize the online video phenomenon and put it to work quickly and correctly.

Now in some niche markets, video rates "no big deal." Using video on your website simply represents your ticket into the stadium to compete with everyone else in the market.

But, in so many niches, video can still set you apart and lead to a massive increase in sales you otherwise might never see.

The following examples should help you visualize how you could start using online video to increase your business’ bottom line.

If you operate a food-related site, my advice is to start offering cooking videos on a regular basis. Not only will this help you sell more products, but it will help you build up a loyal list of followers who eagerly anticipate the next video.

Show people how to make a certain dish and then sell them a "kit" with all or most of the ingredients included.

Or, if you sell utensils or kitchen gadgets, make videos showing how to use the items you sell. Demonstrate techniques that will save them time and improve results (something they want) but to get those results they must buy the tool they just saw demonstrated.  I know from experience this technique works wonders!

If you sell complicated machinery, demonstrate the product completely using online video to help make the sale.

Case in point, I know someone who recently bought a $1,500 shrink-wrapping machine solely based off a 9 minute, 32 second video on the manufacturer’s website. They demonstrated setting up the machine, adjusting all settings, installing the shrink-wrap material, and using it to wrap DVD cases.

In fact, the online video proved so useful that my friend didn’t even need to look at the instruction manual when the machine arrived. He simply did what he saw on the video and was set up and running in less than 20 minutes.

If you own a service business like a quick print shop, you can use video to show people the equipment you operate, introduce the actual staff who will help them, and explain the various services you can offer. Do this and it will amaze you how many people will feel like they already know you and your staff when they walk in the door.

If you own a retail establishment like a furniture store, give people a video tour of the facility and let them know the type of selection you carry, any specialty merchandise you offer, as well as an incentive (a coupon or "tell them we sent you" type message) to come in to your physical location.

The "next step" in online video for most businesses simply comes down to making the leap from knowing about video to actually using it on your website!

The tools, software, and techniques for putting video on your site have never been easier, more convenient or cheaper.

Anyone with a video camera, an average computer, some editing software, a hosting account, and a little imagination can do it!


Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you step-by-
step and click-by-click how to get your own money-making
videos posted online…

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"Finally! A Quick and Easy Way For YOU To Painlessly
Create, Post and PROFIT From Your Own Money-Making
Online Videos… Without Being a Computer Geek or
Paying Outrageous Fees To A Webmaster!"
=> http://www.WebsiteVideoSecrets.com
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19 Comments »

November 7, 2007

Melissa Moody :

Jim,
You are so right about putting videos on your site. We followed your advice and your thorough instructions in Website Video Secrets and put 25+ videos on one of our sites. We got alot of positive feedback from our visitors and it definitely boosted our sales. Also interesting, was to pick up the phone and have a customer ask if it was me because they recognized my voice from the video. They felt like they were getting special, “personal” service and I think the reciprocity factor kicked in. It seems like everyone in the Internet Marketing field has embraced using videos, but the field is definitely wide open everywhere else.
Thanks for the reminder to keep videos as a part of every website plan!
Melissa

Sandy :

Great article Jim. Appreciate the tangible examples. We are working on videos for our site, but still struggle with things like lighting and sound (the basics!), but will carry on, as we recognize the excellent value it will bring to our site visitors.

You are so right!

I test like a madman and of the 8 sites I’ve tried video on, it’s increased conversions on 7 of them.

Video has taken one of my sites from a .89% conversion to a 2.1% conversion! Amazing.

Karen Dennison :

I wanted you to know that those good thoughts and prayers are not only for your son-in-law and the other servicemen (and women) but also for your daughter and your family and all of the families of those protecting us. You all have given us a great gift

Hi Jim,
I’m not using video as much as I could be but thanks to your Website Video Secrets product, I know EXACTLY what to do!

Your course demystifies and simplifies the entire production process.

Thanks,
Deborah
http://www.expressingyou.com

Our Best Hopes and Prayers for your son-in-law.

What are your thoughts about Optional Video (done right and must Click to start) on a Real Estate Website, not of houses, but of a News Video about the Industry which interviews the Realtor, as well as the Realtor doing a Video Preview of Content in Special Reports. Visitor is then encouraged to Register for the Complete Online Text Report; and Video of the Realtor explaining the Benefits of Registering for Rebates and the MLS Home Search. Vistor may Click “SKIP VIDEO” on all Videos.

Hi Jim

From my own buying experience, watching a good video drastically increases the credibility of the seller and product.

It is absolutely vital, I believe, if you want to drastically improve your conversions.

Thanks
Ian

I too agree that video helps add credibility as long as the wait times aren’t too long. The real issue to me is putting the right amount of production knowhow into the video so as not to look too amateurish and reducing credibility. Some guys just seem to have it (Jim!) and the rest of us need to spend time working at it I think!

November 8, 2007

Sandra Morton :

You’re absolutely right, Jim. Video is becoming the norm in every walk of internet life, not just amongst internet marketers.

A perfect example of this is a groundbreaking, new social networking website. It will be responsible for making video resumes, video profiles, and video conferencing features the standard requirement for the online employment industry, dating websites, and social and business networks. Video will become a part of our everyday lives.

Yes, no more hiding anonymously behind websites, resumes, or telephones - we’re all going to have to shed our shyness, spruce up, and take eloqution lessons!

Do I predict a boom in the ‘make-over’, make-up, sylist and personal presentation industries? Now there’s some great niche ideas!

I am pleased to tell you that your suggestions have proved very valuable for me and it has shot my career upwards. Yes I am soon luanching my own video in making ads for websites and counselling them about their products’s online marketing. thank your very much

Jim, I didn’t realize you had a new course on making website videos. I am a huge fan of your MiniSite Creator course. (In fact, I have now made tons of websites in the last 4 months due to your course.) I have been wanting to incorporate video into my sites, but haven’t wanted to go through all the trouble to figure out how. Though the cost is a little prohibitive for me right now, I will most likely grab your new video course as soon as I can, because I know you will teach me exactly what to do. Thanks for always providing a quality product!

HP :

Thanks for your post, I do believe that video is excellent for ‘demonstration’ and in it’s turn being excellent for being able to sell, and - although it is not video - I also used ‘demonstration’ in my sales letter, with a photo of my eBook as ‘Printer Out-Put’. Demonstrating how it will look if you have ordered my eBook. Talking about video, at my blog now I have a great ‘Movie Trailer Widget’ so if you want to have a look at my blog, feel free to ‘Preview’ great ‘Movie Trailers’ and TV-show’s!

‘Let me demonstrate…, how you can
simply click on the blue link to
get to my brilliant weblog…,’ :)

All the Best,
HP

November 10, 2007

Jannette Robert Murray :

Well, Jim, I’m glad to hear the good news on your son-in-law. We, too, sent our positive thoughts and energy. And our appreciation…

Yes, I agree with Sandra on many needing the elocution lessons! Also word usage help — which caused me to create a little ebook several years ago, on how to speak and write correctly (still available). I saw that problem so often when I used to do some editing and virtual assisting during slower times for my practice.

It also helps when writers take the time to proof their pages, whether in sales letters or a product they sell. Being a perfectionist and “A” English student, I’m regularly catching people’s sloppy work. It speaks to their work, in general… do they care? Frequent mistakes say they do not…

Jim, I attempted to retrieve your free videos, only to get caught in an endless loop of being told you get repeated sign-ups from me, so I type in the graphic letters/numbers, and never get past getting another such request. (I’ve also experienced that from AWeber on Mark Widawer’s pages.) A fix is needed for regular subscribers.

That’s all that fits my budget now, too, so I’d appreciate your sending me the free videos, and I’ll see what I can do on my Counseling pages for Codependence/Enabling and Abuse to stir improved responses.

We purchased the camera last year when you first put out information on adding video to our pages. Have yet to take time to learn to use it…

Thanks in advance for the videos.

P.S. I also had challenges printing this blog, and am about to put my own blogs up. Can you tell me if this is a problem with WordPress, or how to get past it? …maybe with the template design?

I succeeded by highlighting the part that didn’t print, and using “selection” and got it that way, but that is an unnecessary nuisance step, if things work correctly in the first place!

November 13, 2007

Frederic Patenaude :

Thanks for the reminder! I bought your course Website Video Secrets and recommend it to everyone! I’ve used videos successfully and plan to do more in the future!

November 19, 2007

Jacob Jans :

Jim,

I have recently started using video on my website. I am in the information business, and what I have found is that video is incredibly effective at communicating EMOTION…something which is very difficult to achieve with flat text, especially when talking about some kinds of information. Video brings things to life in a whole new way, and I feel I am finally making a real/deep/personal connection with my subscribers.

Jacob

November 20, 2007

Edward Palonek :

I think that the last point of using a video on a site would quantify as the number one reason and the ultimate judge.
http://www.edwardpalonek.org/ Edward Palonek

November 22, 2007

Niche Blog Cash :

Hi Jim

With the advanced tools and software available for videos, it is definitely going to be a must have. That is also why camtasia is offering free downloads of their version 3 because they recognised the importance of video demo for businesses.

February 6, 2008

Claude Fullinfaw :

Thanks Jim, Its such a refeshing video listening to you on how a novice like me could turn things around.

I cannot wait till you come up with your next video. Thanks a million. Claude

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