Posts Tagged ‘www.igottatellyou.com’

October 25th, 2010

Screen capture video and a leaky trailer park roof!

From Jim’s desk

It’s interesting how “the more things change, the more they stay the same.”

In 1999, I put together my first screen capture video product.

It was a training for real estate agents called “The Online Real Estate Agent“.

I actually recorded the screen video to a SVHS (Super VHS) machine using a mixer form Radio Shack, a stick mic (I still have it) and a TV set with a scan converter hooked up to my laptop. (It was some super-geek setup, I’ll tell you that.)

Oh, and I did all the recording sitting on the floor of my TRAILER in the living room at the coffee table (because that’s where the only TV we owned sat and that part of the roof didn’t leak).

I had to make that first video perfectly in one take (it was 70 minutes long) because there was NO chance to edit or do over… it was all or nothing.

I then took that video and made copies using 3 VHS machines (which I got on sale at Target for $49 each) I had “daisy-chained” together in my “office” (which was the spare bedroom in my trailer).

So, in one weekend, I created a product to sell at the back of the room when I spoke to groups of real estate agents about how to set up and use their websites and do REALLY basic stuff online (like send emails of listing information, read PDFs, etc.).

I went on to sell about 100 copies of that product in 3 months for $49 each (hard cost was about $3 each) at the back of the room when I spoke.

That was roughly half of my less than $9,000 total personal income for the entire year (I generated LOT more revenue than that, but my business partner and I were spending a ton of money on equipment and needless overhead that was bleeding us dry).

The next screen capture video product I created in 2000 (for my new boss at a job I hated and lived in constant fear of being fired from) generated about $100,000.00 in total sales in 3-4 months. (I used “Lotus Screen Cam” to make this product.)

The next screen capture video product I made was with Yanik Silver in 2001. It generated well over $140,000.00 in sales and still sells to this day (I used the 30-day free trial for Camtasia by Techsmith to make this project… and every screen capture product since then).

The next major screen capture video product I made in 2003-2004 generated over $1,000,000.00 in sales.

Needless to say… by this time, I’d moved out of the trailer park :D

So here are a few takeaways from my little reminiscing session here about screen capture video.

1. I got damn good at making screen capture video by DOING it over and over (with nobody to teach me but ME).

2. As the technology improved the opportunities got better and faster.

3. It has NEVER been simpler to use screen capture video than it is right now (especially using the Camtasia software).

4. Screen capture video is MORE valuable today than it was 12 years ago because you can use it to do so many more things (like blogging, video marketing, video sales letters, product creation, mobile devices, and more).

5. Screen capture video is NEVER going away. It’s a core skill we all need, just like creating web pages or blogging.

So what’s the Bottom-Line for you?

a.. Get damn good at using Camtasia.

b.. You have to pay your dues by developing some skills (but you don’t have to do it one the floor of your trailer with no help).

c.. Dollar-for-dollar, Camtasia ‘s the best product / content / media creation software on the planet!

d.. Start using Camtasia to create products, blog content, sales videos and more.

-=-=-=-=-=-=-=-

Now, in case you still have doubts, here’s an article I created FROM a screen capture video.

I edited the words I spoke into article form (below).

So not only can I use this content for “video marketing” with my video entitled “11 Ways To Use Screen Capture Video“, but I can now use that same content to distribute to article sites and get even more traffic and expert status.

Watch the video and read this article (below) right now to see what I mean :D

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9 Instant Uses for Screen Capture Video in Your Online Business
- by Jim Edwards

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

As a follow up to a recent article on how small businesses can use screen capture video, I thought it appropriate to share even more options for putting the power of screen capture video to work online. Screen capture video truly is the fastest way to create content, training programs, and marketing materials for the online world.

1. Affiliate Promo Videos
One of the fastest ways to make money online is to sell other people’s products as an affiliate, and specifically sell other people’s software. Use screen capture video to demonstrate how to use the software, and then refer people through your affiliate link. You can also make “features and benefit videos” where you simply list off all the reasons someone should buy a product, and then refer them through your affiliate link.

2. Software Demonstrations
Use screen capture video to demonstrate your software as part of the sales process. If you don’t own software you can sell, you can still demonstrate how to get a specific result using virtually any software and then make money charging for the training you create.

3. PowerPoint
Use screen capture video to create PowerPoint Video sales Letters that massively shorten the sales copywriting process. You can also convert virtually any PowerPoint presentation used for offline training into an online tool using screen capture video.

4. Video Marketing
Posting videos to sites like YouTube, Vimeo, and other niche video sites makes a great way to get traffic, increase search engine ranking, and gain expert status. With Camtasia’s YouTube settings, you can create and upload effective online videos with just a few clicks.

5. Webinar Recordings
Webinars make a great option for businesses of any size to create content, sell products, and create goodwill in their niche. With screen capture video you can archive the action forever and use it for everything from free bonuses to paid home study courses and customer training.

6. Membership Site Content
Any business can benefit by creating exclusive, members-only content for their customers with screen capture video. Whether that content is free or paid, the relationships created can lead to profits for many years. Use this tool to create training on various topics, create website reviews, offer critiques for your members and more.

7. Blog Content
Blogging represents a double-edged sword. To get traction, you must publish to your blog regularly. But in a time-strapped world, finding the time for regular posting can rate extremely difficult. Use screen capture video to short-cut the process by quickly creating updates, sharing your opinions, or reviewing products.

8. Article Conversion
Article marketing works for any size business. The incoming links and credibility it creates far outstretch the time it takes to write and distribute articles. However, converting your articles into screen capture videos rates quick and easy, and allows you to combine video marketing with the power of article marketing. Simply create bullets from your article and put them into PowerPoint. Then, record the screen while reading the article as you advance through the bulleted presentation. Very simple, but oh so effective!

9. iPod / iPad Content
Camtasia allows you to create content for mobile devices. With the coming onslaught of mobile media devices, you can become a source of valuable content for your customers looking to use their mobile devices. Mobile devices represent an amazing opportunity to distribute content created with screen capture video.

Remember: if you can show it on your computer screen, you can record it and share it through the power of screen capture video. Let your mind run wild with the possibilities, but then get busy using the tool to build your business.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
“Your Camtasia ‘Quick & Dirty’ Survival Guide”

How To Use The Most Powerful Marketing and Product Creation
Software Ever Invented!

http://easyhowtovideos.com/camtasia-survival-guide/
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

from Jim’s deskIt’s interesting how “the more things change, the more they stay the same.”

In the year 1999, I put together my first screen capture video product. It was a training for real estate agents called “The Online Real Estate Agent”

I actually recorded the screen video to a SVHS (Super VHS) machine using a mixer form Radio Shack, a stick mic (I still have it) and a TV set with a scan converter hooked up to my laptop.

Oh, and I did all the recording sitting on the floor of my TRAILER in the living room at the coffee table (because that’s where the only TV we owned sat).

I had to make that video perfectly in one take (it was 60 minutes long) because there was NO chance to edit or do over… it was all or nothing.

I then took that video and duplicated it using 3 other VHS machines (which I got on sale at Target for $49 each) I had “daisy-chained” together in my office (which was the spare bedroom in my trailer).

So, in one weekend, I created a product to sell at the back of the room when I spoke to groups of real estate agents about how to set up and use their websites and do REALLY basic stuff online (like send email and email listing information, read PDFs, etc.).

I then went on to sell about 100 copies of that product in 3 months for $49 each (hard cost was about $3 each) at the back of the room when I spoke.

That was roughly half of my less than $9,000 total personal income for the entire year (I generated LOT more revenue than that, but my business partner and I were spending a ton of money on equipment and needless overhead that was bleeding us dry).

The next screen capture video product I created in 2000 (for my new boss at a job I hated and lived in constant fear of being fired from) generated about $100,000.00 in total sales in 3-4 months. (I used “Lotus Screen Cam” to make this product.)

The next screen capture video product I made with Yanik Silver in 2001 generated well over $140,000.00 in sales and still sells to this day (I Camtasia by Techsmith to make this one and every screen capture product since then).

The next major screen capture video product I made in 2003 generated over $1,000,000.00 in sales.

So here are a few takeaways from my little reminiscing session here about screen capture video.

1. I got damn good at making screen capture video by DOING it over and over
2. As the technology improved the opportunities got better and better
3. It has NEVER been simpler to use screen capture video than it is right now (especially using Camtasia)
4. Screen capture video is MORE valuable today than it was 12 years ago because you can use it to do so many more things (like blogging, video marketing, video sales letters, product creation, and more).
5. Screen capture video is NEVER going away. It’s a core skill we all need, just like creating web pages or blogging.

Bottom line:
a.. Get damn good at using Camtasia.
b.. You have to pay your dues by developing some skills (but you don’t have to do it one the floor of your trailer)
c.. Dollar-for-dollar, it’s the best product / content / media creation software on the planet!
d.. Start using Camtasia to create products, blog content, sales videos and morfrom Jim’s desk It’s interesting how “the more things change, the more they stay the same.” In the year 1999, I put together my first screen capture video product. It was a training for real estate agents called “The Online Real Estate Agent” I actually recorded the screen video to a SVHS (Super VHS) machine using a mixer form Radio Shack, a stick mic (I still have it) and a TV set with a scan converter hooked up to my laptop. Oh, and I did all the recording sitting on the floor of my TRAILER in the living room at the coffee table (because that’s where the only TV we owned sat). I had to make that video perfectly in one take (it was 60 minutes long) because there was NO chance to edit or do over… it was all or nothing. I then took that video and duplicated it using 3 other VHS machines (which I got on sale at Target for $49 each) I had “daisy-chained” together in my office (which was the spare bedroom in my trailer). So, in one weekend, I created a product to sell at the back of the room when I spoke to groups of real estate agents about how to set up and use their websites and do REALLY basic stuff online (like send email and email listing information, read PDFs, etc.). I then went on to sell about 100 copies of that product in 3 months for $49 each (hard cost was about $3 each) at the back of the room when I spoke. That was roughly half of my less than $9,000 total personal income for the entire year (I generated LOT more revenue than that, but my business partner and I were spending a ton of money on equipment and needless overhead that was bleeding us dry). The next screen capture video product I created in 2000 (for my new boss at a job I hated and lived in constant fear of being fired from) generated about $100,000.00 in total sales in 3-4 months. (I used “Lotus Screen Cam” to make this product.) The next screen capture video product I made with Yanik Silver in 2001 generated well over $140,000.00 in sales and still sells to this day (I Camtasia by Techsmith to make this one and every screen capture product since then). The next major screen capture video product I made in 2003 generated over $1,000,000.00 in sales. So here are a few takeaways from my little reminiscing session here about screen capture video. 1. I got damn good at making screen capture video by DOING it over and over 2. As the technology improved the opportunities got better and better 3. It has NEVER been simpler to use screen capture video than it is right now (especially using Camtasia) 4. Screen capture video is MORE valuable today than it was 12 years ago because you can use it to do so many more things (like blogging, video marketing, video sales letters, product creation, and more). 5. Screen capture video is NEVER going away. It’s a core skill we all need, just like creating web pages or blogging. Bottom line: a.. Get damn good at using Camtasia. b.. You have to pay your dues by developing some skills (but you don’t have to do it one the floor of your trailer) c.. Dollar-for-dollar, it’s the best product / content / media creation software on the planet! d.. Start using Camtasia to create products, blog content, sales videos and moree

September 18th, 2010
Comments Off

What makes these sales messages so powerful?

Follow Me on Pinterest I’ve just published a new, FREE video you should watch!

What can you sell with PowerPoint Video Sales Letters?

It’s about WHY video sales letters made with PowerPoint are so powerful, including the 3 “hot buttons” they push… 2 of which are virtually IMPOSSIBLE to hit with traditional long, WRITTEN sales copy.

Watch this FREE video right now to find out what those 3 “hot buttons” are AND 4 specific ways you can use them immediately!

http://easyhowtovideos.com/free-ppt-video-sales-letters/

Take a look at the free video and, while you’re there, check out my newest site “Easy How To Videos

Have a great week! :-)

Jim

PS – Keep your eyes peeled Monday or Tuesday for a HUGE announcement about a new piece of online software we’re rolling out that AUTOMATICALLY creates your PowerPoint Video Sales Letters AND the HTML landing page to put them on!

It’s very cool and real game changer!

** Everyone who signs up for the “PowerPoint Video Sales Letter Profits” training will receive access to this software for FREE!

September 2nd, 2010

Local Marketing Myths & BS (Friday Night Smackdown)

Want The REAL Story about Local Marketing
And How You Can Make Money With It?

Click Here for my NEW LIVE 2-Part Webinar Series

I’m sick of the BS I see with all this local nonsense being sold by people who OBVIOUSLY never sold a damn thing to a real business owner in a local market.

My opinion: they are LYING to you just to sell their crap!

What do you think? Share your comments here and share your thoughts :D

August 24th, 2010

Is Email Marketing Dead?

Click Here Now for Instant Access to my
“Profitable Email Marketing” 5-Part e-Class

Want to put your Email Marketing on the Fast-Track?

Want a highly profitable Email Marketing list of your own?

Want to discover exactly how to put everything together the right way?

April 1st, 2010

Insiders Edge Report Vol 1

Jim Edwards’

Insiders Edge Report (Vol. #1)


Contents:

- 23 Ways to start
a membership site…

- Jim’s UK
Workshop…

-Down-and-dirty webinar recording anyone can do…

- April Webinars…

- 3 New Videos…

- Jim Boat IV…

- … and much,
MUCH more!

[New, Free Video]

“23 Instant, Ready-to-Go Membership Site Ideas!”

In this new video we show you 23 ideas for a membership site you could start today… and gives you 4 FREE places to look for even more ideas that would work for your own profitable membership site.

=> Watch The Video Free Here



> From Jim’s Desk

I’m hosting a LIVE workshop in London at the end of June.

“Membership Sites UK
Workshop”

It’s the same workshop I did on the last Jim Boat. By popular demand, so many people couldn’t make the cruise that I decided to do the workshop one more time live for you.

If you want your own outrageously profitable membership site and you want someone who has actually done it over and over again, then you need to be at this live event. (And if you can’t make it, please forward this on to someone who can join us).

It all happens June 26 & 27 in London. Get all the details here:

Click Here For Jim Edwards’ UK Workshop



> Upcoming Events & Webinars


FREE Webinar: “Down & Dirty Webinar Recording”

April 21 – 7:00 p.m. Eastern

Mike Stewart and I will be doing a FREE webinar to show you how to use a simple USB microphone to record webinar presentations. No phone line required. This will be a real breakthrough for you if you’ve ever wondered how to record a webinar fast and turn it into a product (even a DVD you can sell on Amazon).

Registration details to come next week.

—————————-


NEW Webinar: “How To Use Video To Get Targeted Traffic Q&A”

April 14 – 3:00 p.m. Eastern

Mike Stewart and I are doing a Q&A webinar about “Using Video To Drive Traffic” This is a follow-up webinar to the one we just did for our “Talking Head Video Profits” members. If you are not already a member of “Talking Head Video Profits”, you’ll need to join to attend this webinar.


Join Talking Head Video Profits to access this webinar

—————————-


NEW TNR Webinar Series: “Instant WordPress Traffic”

April (Date TBD)

I’ll be interviewing an expert in the area of generating significant targeted traffic from Google using nothing but free plugins and a WordPress Blog. And this traffic can happen very quickly… and it can convert lookers into subscribers and buyers without any pay-per-click charges.


Join The Net Reporter to access this webinar



> Cool Free Content

If you missed it live, you can watch this FREE Webinar Replay right now:

Talking Head Video Profits “30-DayVideo Challenge Takeaways”

Free Instant Webinar REPLAY

We also posted 3 new videos on our blog recently that may interest
you:

  • [Video #1] “Split screen video switcher? How to make video and what do you need?”
  • [Video #2] “Targeting your niche is best… why?”
  • [Video #3] “Talking Head Video Vs. Talking Head Video + PowerPoint Slides”

You can access all three videos right now, right here:

http://www.igottatellyou.com/blog/



> Announcements

We’ll be releasing my new “Membership Site Mechanics” course soon.

You can jump on the

early-bird list here
.

Also, we’re going to announce Jim Boat IV registration this month.

An entirely new itinerary… new course… new people… more fun… more value… but we’re NOT raising the price…

Stay tuned for details on both!

See you again next week!

Jim

March 15th, 2010
Comments Off

Video Terms You Need To Know (Episode 3 / 3)

Mike Stewart and I are doing a webinar on Tuesday for our “Talking Head Video Profits” customers on how to drive traffic with videos.

This webinar will teach you step-by-step how to use video to drive traffic. We?ll also teach you exactly what you can do NOW to get results… and you don?t need to be a high-tech geek to make this work for your business.

Get more details about “Talking Head Video Profits” and the new, LIVE webinar we’re doing on Tue night right here:

March 12th, 2010

Video Terms You Need To Know (Episode 2 / 3)

Mike Stewart and I are doing a webinar on Tuesday for our “Talking Head Video Profits” customers on how to drive traffic with videos.

This webinar will teach you step-by-step how to use video to drive traffic. We?ll also teach you exactly what you can do NOW to get results… and you don?t need to be a high-tech geek to make this work for your business.

Get more details about “Talking Head Video Profits” and the new, LIVE webinar we’re doing on Tue night right here: