Replay of Mini-Site “BootCamp” Webinar

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As promised, here is the video replay recording of my special "You Mini-Site Business ‘Boot Camp’ Basic Training"

http://myonlinevideohosting.com/mini-site-business-webinar/

Here are just a few of the juicy things you’ll discover…

– A detailed run-through of my "The Ultimate Online Success Formula"

– How to instantly double your mini-site profits just by changing one link

– The Exact 4-step process every successful mini-site business MUST follow to profit online

– A FREE alternative to the "dead" Overture keyword research tool (to see how many keyword searches there are for your main keyword phrase and know if your mini-site project is worth moving forward with)

– A fast, PROVEN way to test a market and build your list at the same time

– Exactly WHEN you should "rollout" for bigger traffic to accelerate your business profits

– One of the BIGGEST TRAPS you can fall into that guarantees failure (and why everyone is trying to get you to fall into it)

– And much, MUCH more!

Remember, our lines were JAM-PACKED for this webinar. So this just goes to show how much people are chomping at the bit for REAL (no guessing) mini site business building information (not to mention all the other goodies and tips we shared on the webinar).

WARNING: The Webinar Replay will ONLY be up through Monday… then it’s GONE forever unless you buy www.minisitecreator2.com

So if you want the information, you better act now before the replay disappears (no foolin’ around)!

http://myonlinevideohosting.com/mini-site-business-webinar/

If you want an unfair advantage online, be sure to watch this right away.

We look forward to hearing your feedback!

To your success,

Jim

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Popularity: 9% [?]

1 Comment »

Senior citizen makes $1,000/mo in only 2 hrs/week

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Hi all!

Hope your weekend is going great!

Are you maybe a little skeptical about my upcoming Mini-Site Creator v2.0 LIVE training program?

If so…I can’t really blame you - especially with the amount of hype and noise online these days.

(Although if you’re like the *thousands* of others who are satisfied customers of Mini-Site Creator v1.0, you should already know I pack 5x the value and WAY overdeliver!)

And now that I’ve added even more step-by-step, click-by-click tricks, methods and PUSH-BUTTON exclusive software to the mix, v2.0 promises to take things to an entirely new level…faster and more automated than ever before.

———————-
But please don’t listen to me!
———————-

It’s one thing for an expert to make big claims, but it’s another thing when the expert has thousands of satisfied customers and share dozens of testimonials from happy students.

In fact, that’s the reason I’m posting this today. I wanted you to be totally informed so you can make the right decision when the time comes next week.

You’ll read about a senior citizen taking care of 2 invalids…working only 2 hours a week online…and earning $1,000 PER MONTH!  And you’ll even discover an entire FAMILY that uses my course (4 generations worth - how cool is that?).

So instead of listening to me talk about my breakthrough mini-site creator system…you can take a look to see what other students just like YOU had to say after going through the "old" v1.0 training system (which didn’t include all of the push-button, does-it-for you automated software!)…

****************

Ron wrote on my blog:

"I am a senior citizen who is taking care of an invalid father and semi-invalid wife, so I am lucky to find 1 or 2 hours/week to devote to internet stuff.

Jim’s “Mini-Site Creator” taught me everything I need to know to get a site up and selling products. Am I a “National Company”??? NO! I’m INTERNATIONAL — been selling my product all over the world.

Is my product any good? Yep, according to many testimonials, and less than 1% refunds…..I’m making several hundred $$/week which is pretty damned good on 1 or 2 hrs/week.

As soon as I can devote say 10-20 hrs/week, I fully expect to be making big bucks quickly. So, Jim: KEEP ON TEACHIN’!!!!!!!!!"

****************

SanDee wrote on my blog:

"Jim- My ENTIRE family uses your mini-site creator course…4 generations: my Grandmother who uses mini-sites for her collectors dolls, my Mother who uses it for her MLM, myself who uses it for my young women ministry and my 2 children who are finishing up their ebooks in 2 micro niche’s…btw they are 9 and 12 years old.

I also use your course as part of our homeschooling curriculum…it not only teaches my children the vast ocean of the internet, but proves that YOU can be an entrepreneur and live the life you were intended too! We love you Jim!"

****************

"The #1 thing I learned from this course is how to actually do the things that can let me create a real business…the information in this course has already motivated me to get my own sites set up and I’ve already got folks in my autoresponder sequence.

Jim is the absolute best teacher. He shows you exactly how to do it, He even shows you the mistakes and how to fix them. He makes everything seem so logical you won’t be afraid to take action any more. Get this right now and you’ll truly be on your way."   — Dianna Roberts, Houston, TX

****************

"The #1 thing I learned from this course is just how easy posting a profitable web site can be.  I’ve already made more income income in less time than I’ve ever experienced with any other program.

Don’t even bother to attempt creating a profitable web site without this tool. The time and money saved getting everything you need from "Mini-site Creator" Platinum all in one place is worth more than the original investment."  — Brian Latta and Steve Wall, California and Utah

****************

"The #1 thing I learned from this course is EXACTLY how to set up Wordpress blogs and Php scripts, and this course has already taught me things that nobody else has even offered to do. I use Mini-Site-Creator Platinum every single day…and I’m ahead of those who don’t.

When I first saw the course I remember saying: "I’m not going to pay that"…Well, after about 10 times of thinking about what I really didn’t know - I finally jumped on it, and it has been the best thing I ever did. If you pass it up, then ’stupid-you’…sorry, but that’s the truth. There is NOBODY ELSE TEACHING THIS."     — Al Forsberg, Yonkers, New York

****************

"Jim’s course has all the answers…even to question you don’t know you have!   You’ll kick yourself once you realize all the business you lost while waiting to buy this course." — Robert Yarborough, Colorado Springs, CO

****************

"Jim gives so much education in all of his products, I have made a commitment to buy everything with his name on it. Keep them coming, you are my official continuing education provider!

Because of your detailed common sense teaching I have created a website, I can write sales letters, use auto responders, upload to a server, etc, etc. I could never have learned how to do any of this from someone else! Jim has given me a passive income that would never have been possible without him!

My first check from Click Bank will be around $800.00 and I have big things planned for my online future.  I never take a compliment on my work without giving Jim Edwards his dues.  It is all because of him that I have an online website (running on autopilot) and the tools/skills to operate it.

I can honestly say that I never thought I could learn how to do any of the things Jim as taught me how to do, and I look forward to what Jim can teach me in the future.  I am very thankful that with all of the imposters I could have accidentally come into contact with while looking for this information I found the "real deal" with Jim Edwards! Trust Jim Edwards and his products to take you to that next level." — Summer Parks, Columbus, Ohio

****************

"The information in this course has already paid me back 10 times over. If you have a bad case of guruitis take a double dose of Mini-site Creator you’ll stop wishin and start doin. This is your chance to finally get that damn site up." — Earl Adkins, Baltimore, MD

****************

"As a rental property landlord, Mini-Site Creator Platinum allowed me to post a mini site to advertise an apartment that needed a new tenant. I optimized the site for an appropriate keyword phrase and set up a couple of incoming links.

The site was indexed by Google within 24 hours and I ended up finding a great tenant within a week. No traditional advertising costs! In the past, I would have paid $100’s of dollars to run classified print ads in the local newspapers. As it turned out, my apartment rented so fast, that I didn’t even have time to finish everything I had planned for my mini-site.

I’ve spent 1000’s of dollars on other Internet Marketing programs that completely and utterly flopped when it came to the actual ‘how-to’ part of building a web site. If you want nuts-and-bolts; leave-no-stone-unturned; step-by-step instructions; then buy Jim’s Mini-site platinum course."   — Doug Lietz, Vancouver, BC, Canada

****************

Scott wrote on the blog:

"….Jim Edwards is the real deal, and one of the most (HONEST) guy’s on the internet. How? because i also went through alot of money buying crap on the internet, until i came across Jim Edwards Sales Page, for the minisite creator1.0 version.

What Jim teaches and say’s is nothing but the truth, and it’s the best money my family has ever spent.  After i had finished the minisite course 1.0 and (applied everything what jim teaches), has now put alot more money in my bank account, and also has changed my life from the 9 to 5 job.

I work at home now, and it’s all because of Jim Edwards, and here is a BIG THANK YOU Jim!!

After finishing the Minisite Creator 1.0, I figured out one thing…..this man has sacrificed his time, and worked his A.. off, putting this course together for a fair price, for the good people that are going to put it to a good use. Also he has helped many a family’s budgets and life’s change."

****************

Louie wrote on the blog:

"Hi Jim, I own your mini-site creator product. The very same day I received it, I put up my 1st site. I’m a newbie and had never built one before. I’ve tweaked it couple of times since then. About a week later I put up my second site. Again, in a bout an afternoon.

I must tell you, your tech support guys kick ass. Gotta problem? Give it to them and bye-bye problem.

Thanks. Louie in Las Vegas"

****************

"The #1 thing I learned from this platinum course is how to write much better sales copy in 1/2 the time.

The information in this course has already saved me 14 days on writing a salesletter (before the course it took me 28 days, now it’s 14). I have about 5 salesletters to write in the next 6 months. So I guess that means I am saving 70 days in the next 6 months - nice! I also know the quality of my letters has improved drastically - my business partner was astounded at the last one I just made. The salesletters stuff alone was worth way way WAY more than the price."

If you want to succeed online - all the kit is in the minsitecreator platinum course….it takes it to the next level for real ecommerce and hardcore cash making tips."
     — John Hillage, Portsmouth, UK

****************

John wrote on my blog:

"Mini-Site Creator helped me understand the geeky side of online marketing. In fact…I got into it SO heavily and created SO many mini-sites, the sectors I operate in… have been contacting me on how I can help them do exactly what I do.

It’s created a whole new revenue stream for me. Jim, I can’t wait for MSC v2.0"

****************

"I am more then happy with Jim Edwards Mini site creator. Last week over $5000.00. Please go see a mini site that WORKS! fauxstain.com….Thank You Jim" — Scott Hicks

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"Dear Jim, I bought your mini-site creator course some three years ago maybe. I have to tell you that I use these “technics” in many ways with great success.

I could quit from my formal job, I am an independent internet entrepreneur now, and all this started with the mini sites (almost:) I know that the Hungarian language is very strange for all who are not Hungarian, but you can check two of my sites which I started at 2005 with the stuff you taught me. These are: potencia.co.hu and szepmell.hu

These two sites create me a full time income! So I am a real person, with real income from internet marketing, with great enthusiasm for this type of business and I have a “micro-company”.

So I think that you have to teach what you taught moreover further because I know that there are a lot of people who are looking for such information and can use it for their own success. :)" — Best regards, Peter Horvath

****************

"Hi Jim, Now, I gotta tell you. I am 73 years old and a couple of years ago all I could do with a computer was to turn it on.

Lucky for me the first site I found was your course on “How to Create Your Own Real Money-Making Mini-Sites”. You not only taught me how to create mini sites but how to use them, how to find a host, how to use an autoresponder, and so much more.

Not only that but on the many occasions when I asked for help you always answered me quickly and in great detail. Thank You so much Jim" — Bette Carmer

****************

Rick Macaulay wrote on my blog:

"….the Mini-Site program is what gave me the genuine knowledge on how to build sites from scratch.

I now regularly made 1k a month online and am prepared to kick up to make the money my friend makes, which is in the thousands weekly. So I understand the skepticism because of what goes on with the Internet but you can’t hide your head in the sand. I don’t believe there is a better opportunity anywhere better than online. Peace!"

****************

"…on a $27 e-Book, we did over $10,000 in the first 5 days re-launching a 12 year old paperback book of mine.

Don’t listen to your friends and family tell you what they THINK is best because they probably never sold anything in their life, especially on the internet–except an old piece of jewelry on eBay–give me a break!

Listen to the proven techniques that Jim teaches in the "Mini-site" course so you’re not wasting your time playing customer service rep answering questions from a bunch of "tire kicker" prospects that probably won’t buy anyway.

Jim makes it fun and easy to do, especially for a non-techie like me. Non-techies are making over $100,000 from their websites and I am one of them.

By the time you try to figure out how to build a profitable website on your own, you could have been through the Mini-site Creator Platinum course and had it paid for at least 100 times over." — F.J. Shark, Chicago, IL

****************

Remember, the comments above are from real people just like you.  And they are all around the globe, in all different types of niches, with all different backgrounds and experience levels.

I get letters like these almost all the time, especially considering Mini-Site Creator has been a best-seller online for almost 4 years now!

And with the PERSONAL one-on-one help I’ll be offering with Mini-Site Creator v2.0 (launching THIS COMING WEEK!), you’d have to work hard not to get up a mini-site.

When you see what v2.0 has in store, you’re going to be blown away (especially with the point-and-click software that does 95% of the work FOR YOU…software I use personally).

Until then, be sure to leave your comments and questions on my blog and check out the latest video I posted for you with a sneaky affiliate marketing workaround:

http://www.igottatellyou.com/blog/bypass-the-merchants-forced-opt-in-page/

Have a great weekend - talk to you soon!

Jim :-)

P.S. - If all goes according to plan, we’ll be opening the "early bird" doors to Mini-Site Creator v2.0 this coming Thursday or Friday for just a tiny window of time.

Because of the personal 1-on-1 hand-holding I’ll be offering this time, I can only take a very small amount of people…probably around 25-45 or so.  Considering we have over 3,029+ people on the early bird list alone (not to mention over 81,923 on my other lists)…I imagine those spots will NOT last very long.

I understand not everyone will be at their computer right when we "launch", so I want to try something new that I’ve seen a few other people do…let you get the "early bird" link BEFORE the site officially goes live.

Assuming we have everything ready to go the night before, I’ll send you a personal email with a link (first come, first served) so you can grab one of the handful of 1-on-1 spots available.

To get instructions on how to "cheat the line", you must opt-in to the Early Bird Priority Notification List.  (If you’re already signed up for that list you should have received directions from me on the special email address to use.)

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Popularity: 7% [?]

3 Comments »

Here’s How to Finally Bypass The Merchant’s Forced Opt-In Page…

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Remember a couple weeks ago when I shared my proven A,B,C,D list-building formula and the single biggest mistake affiliate marketers make? (Don’t worry if you missed one of them.  I have a recap for you in this video, so keep reading.)

In the last week or two, over 5,871 people came to the blog to watch these videos… and the majority of the comments posted were practically *screaming* for me to do a follow-up video.

With everyone wanting to know how to SKIP the opt-in page on the merchant’s site (so your prospects don’t have to opt-in a second time), your wish is my command!

I just made a *new* video which gives you 3 ways around this problem… so you can stop throwing money away and start getting your prospects to go where you want them… onto the merchant’s sales letter!

How To Avoid
"Double Jeopardy Opt-In"
As An Affiliate

… Plus, sign up below and you’ll get Priority Notification when we release Mini-Site Creator v2.0!

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Popularity: 17% [?]

30 Comments »

Think mini sites are DEAD?

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Think "mini" website marketing won’t work for your business?

Think again!

You see, over the last couple weeks I’ve been talking with you extensively here on my blog about mini sites.

We’ve received several emails from people wondering if mini sites will work for their specific niche.

And… believe it or not… some people even said in the comments on my blog that mini sites are dead!?

Let’s see: If you take a look around… you’ll find virtually EVERY major "expert" or "guru" uses mini sites to sell themselves, their products, and services (and I personally still sell millions a year with "ugly" little 2-3 page mini sites).

That’s why I want to make sure you know 100% that mini sites are alive and well and they CAN work for you online (in a BIG BIG way).

In fact, if you’re looking for examples of mini sites that work, I want to share with you a "Mini Site" Directory that shows a WIDE range of mini sites some of my students have made…from Bible study…to Spaniels…to Fitness…and MUCH more! 

It’s been online and updated for years… these are real people making real money and grabbing real subscribers and real customers with mini sites!

Check it out here:
==>
http://www.IGottaTellYou.com/directory-preview.html

You’ll discover 50+ different mini sites that all used my Mini Site training (the ‘old’ v1.0 system too!) to quickly and easily put up sites that brought them recognition, subscribers and profits!

Now, are they the best looking, most polished sites in the world? NOPE!

In fact, are some of them "ugly"? In some cases, YES!

Do they get results fast? YEP!

Do they help their owners test markets and see if they can make a go of a niche without spending weeks and thousands of dollars to do it? YOU BET!

And with the v2.0 training around the corner (which now uses automated software, tricks and updated strategies that do 99% of all the hard work for you), just imagine the speed of success you can start experiencing online.

But until the doors open on the special NEW v2.0 training, be sure to visit this directory.  I promise you’ll find it very eye-opening - and it should get your mind going with the possibilities mini sites can hold for YOU!

==> http://www.IGottaTellYou.com/directory-preview.html

Talk to you soon,

Big Jim :)

P.S. — Also, over the next week or so, I’ll be highlighting a couple case studies of students who cashed in with "ugly" little mini sites in a BIG way (six figures+)… but started out very small. 

Keep your eyes peeled for those VIDEO case studies. 

They’ll be anything but an infomercial - in fact, you’re going to pick up ideas and strategies you can quickly implement to start seeing mini site success yourself!

But until then, check out the mini site directory here:

==> http://www.IGottaTellYou.com/directory-preview.html

P.P.S. — As always, please comment on my blog about this latest update.

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Popularity: 20% [?]

125 Comments »

Proven HTML Template For Killer Opt-In Page Results

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Build A Big, Profitable List With This
Simple A, B, C, D Formula!
(Video)

… Plus, sign up below and you’ll receive a FREE HTML Template like the one I teach you how to structure in the video!

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Popularity: 24% [?]

78 Comments »

Special Report: The Top 7 Critical Mini-Site Design Mistakes…

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From: The Desk of Jim Edwards
Re: Special Report

"The Top 7 Critical Mini-Site Design Mistakes Marketers Make…  and (More Importantly) How to Avoid Them"

Why should you listen to me when it comes to "mini" sites?

Well, here are the facts…

I’ve made hundreds of money-making mini-sites on everything from
- real estate… to
- mortgages… to
- typing tutorials… to
- self-improvement… to
- chihuahua potty training… to
- back pain… to
- Legal help… to
- Acne… to
- Writers and authors… to
- Self-Defense… to
- Video gaming… AND MORE

I’ve evaluated thousands of mini-sites (many of them terrible - but some of them killer)…

I’ve made millions with simple 1-page and 2-page mini-sites…

I’ve built up 250,000+ targeted subscribers using 1-page and 2 page mini-sites…

I’ve been the TOP affiliate for launches like John Reese’s "Traffic Secrets" and Ryan Deiss’s "30 Days To 10K" launches using mini-sites…

In short, I know what the hell I’m talking about and can prove it about when it comes to designing mini-sites that make money and pull subscribers like a Kirby vacuum on steroids!

Mistake #1 – Butchering Fonts

Let’s just jump right in… Mistake Number 1 that I see marketers making is that they absolutely butcher fonts. 

What I mean by butchering fonts is actually a four pointer. 

a.   The first point is that people use too many font styles on the same page. 

You will see this when you’re looking at pages where people are showing 50 different banners on one site and it’s like they get drunk with their ability to manipulate fonts. 

You see people with Arial, Times New Roman, Jester, Impact, Antigone and all these different fonts that other people may or may not have on their own computer (but you see them using all these different fonts in the same paragraph). 

It’s like they went and got a bottle of Jack Daniels and just got drunk with their new-found power to change fonts. 

The best thing you can do is choose one font style for the main headline and the sub-headlines.  I personally like an Arial-style font.  (That seems to work best for me as far as headlines go.)

Then you want to choose one font style for your body text.  I personally prefer to use a Times New Roman type font, though I have used Helvetica in the past. 

b.   The other mistake I see people making with butchering fonts is that they have too many different font colors on the same page and it looks, for lack of a better phrase, like the circus came to town when you open up their webpage. 

Keep it simple!  As far as colors go, keep it really simple and really basic. 

The consistent color that I see for the main headline is either navy blue, black or red. 

Those seem to be the colors that work the best. 

Then for sub-headlines, the colors I see that work best are royal blue or navy blue. 

For body text, pretty much without exception, the color that you should use in your body text is black. 

With very few exceptions, (I can’t really think of any) your text should appear black on a white background. 

c.   Now, if you need to put emphasis on a word or set of words, either use bold or use italics but try not to use both. 

All these rules are not 100 percent hardened fact (sometimes I break them). 

However, if you do bold italics, especially in a Times-type font, you’re going to have what I call “hairy letters” or “fuzzy letters” and they start looking jagged. 

The other thing you don’t want to do very often is to underline text

Make sure if you underline some words that people aren’t sitting there whacking that text thinking that it’s a clickable link. 

Another way to put emphasis on a word or a set of words (again, there are exceptions, but, typically you wouldn’t do this with a whole paragraph.) is to use a yellow highlighter. 

One of the things that people have been taught is that yellow highlighter is something on a printed page that’s very important. 

So, you can use yellow highlighter very effectively to really emphasize a point or to draw somebody’s attention to a specific point. 

But, be very careful not to overdo it… if you overdo any of this stuff… if you overdo the bold, or the italics, or the highlighter… if you overuse them… they will totally lose their impact. 

d.   The other thing that I see people doing as far as butchering fonts is using too many different font sizes. 

When they do their first sales letter they think that if 36-point font is good, than 72-point font is even better!

You’ve come upon those websites before with text six inches high and only one word screaming out at you. 

Typically your main headline is either large or extra large font size. 

It’s not a specific point size, but rather it is a relative size to the other sizes of fonts. Typically, that large or extra large corresponds to a 24 or a 36-point type equivalent. 

Then for your sub-headlines those font sizes are typically somewhere between 14 and 18-point font. 

The most important thing to remember is consistency. 

A sub-headline looks like a sub‑headline all the way through. (As opposed to a sub-headline in one spot that is huge and red and in another spot it’s small and green and in another spot it’s medium and blue.)  That interrupts the flow of people’s thinking and they get caught up in how the message gets delivered rather than concentrating on the message itself. 

Then your body text should be either medium or small. 

 (That corresponds if you were in Word, to something around a 10 to 12-point type size font.) So, again, main headline – large or extra large. Sub-headline - large. Body text - medium to small. 

Another thing that you need to do is pay attention to link colors

I try to keep my link colors blue and blue underlined. 

The reason for that is because the vast majority of people who have been on the web for more than about a day understand that a blue underlined word is normally a clickable link. 

So why do I want to try and retrain them on my website and make them guess as to what they should click?  My advice to you is to always use blue underlined links, (text links) to represent a clickable link. 

If you decide you want to do something else, that’s up to you. 

No matter what you do make sure your links are consistent all the way through your site so that if it looks like a link… it is a link.  If they click it, something happens. 

You don’t want people guessing if something is a link or not. 

So that’s mistake number 1, on butchering fonts. 

 

Mistake #2 – The “Tweaker” Syndrome

I will admit being guilty of this one. 

This is what I call the “Tweaker” syndrome… for those of us who like to tweak stuff. 

The “Tweaker” syndrome is when somebody gets hung up fiddling with something that was good enough two hours (or two days ago) and yet they keep tweaking it.  They keep fiddling with it and they get bogged down. 

I can be really guilty of this when it comes to the multimedia audio and video. 

But, once I figure out how to do something that works, then I don’t tweak it anymore. 

"Tweaking" stuff is a really big trap! 

Now, I’m not talking about figuring out how to make something work… all of us spend that initial time getting oriented and learning how to do certain things. 

But, once you know how to do something you don’t have to spend 15 minutes messing around with it. 

Always look for the simplest solution. 

Don’t fall into the trap of trying to find the most exotic, or the sexiest thing that you can find to get something done. 

If a simple link… or a simple graphic… or a simple whatever will do the job; do not look for a more complicated solution. 

All you’ll is waste time trying to make that work when the simple thing would have worked a long time ago.

The other thing people do is get caught up in the minutia of something little instead of keeping their eye on the big picture of why they’re putting the Mini-Site together in the first place. 

And, again, I will admit to being guilty of this. 

I remember spending an entire day fiddling around with a java script that eventually I couldn’t figure out.  It was a script.  I ended up wasting a whole day trying to get that script done. 

I couldn’t do it and I ended up hiring somebody on E-lance for $10.00 who ended up getting it done in 15 minutes! 

The big thing to remember is any time you find yourself fiddling around or getting bogged down with something that’s only a teeny, tiny part of the overall picture, you need to stop in place and ask yourself:

  • “Is this just me screwing around with something because it’s something that I’m going to screw around with?"  Or,
  • "Is this something I could put aside and even if I don’t come back to it, or if I bypass it completely, will that allow me to get the project done much faster?"  Or,
  • "Could I hire somebody for ten bucks to do this for me and save myself 8 to 12 hours’ worth of time?” 

What you don’t want is to end up wasting a whole evening or a whole week on something that didn’t require all that time and even if it didn’t get done, wouldn’t affect the project overall. 

So be careful with graphics or wanting to get anything else "just right." 

Another place where you’ll get into problems with tweaking, especially once you start doing this for a while, is with java scripts. 

You’re better off paying somebody at E-lance ten bucks to install those rather that than trying to do it yourself. 

The same goes for web scripts. 

Again, you’ll hear about PERL scripts and PHP scripts and things like mail forms. 

One of the things I see coming down the pike right now are these interactive sales letters. 

But, I can tell you right now the average webmaster doesn’t need to fiddle around with that stuff because it’s an extra bell and whistle that in most cases you could do just as well without… ESPECIALLY when you’re just getting started into a market and trying to find signs of life.

So be careful of the latest, greatest trend or the latest, greatest script that is going to take you from having to put up a fast Mini-Site with a sales letter (or something like that) and turn it into this ordeal where you’re having to come up with ten different versions of your sales letter. 

Just be really careful of anything like that that requires endless tweaking and endless fiddling. 

The end run objective here, with Mini-Sites especially, is to set things up that run on autopilot. 

If you have things you must endlessly tweak and fiddle with, then all you’re doing is creating needless work for yourself. 

In the end it’s going to cost you a lot of money and time and probably won’t return the amount of money and time you invested. 

So the bottom line here is to keep it simple!  Once something works well enough…  leave it alone! 

Once you’ve got a Mini-Site that’s working mechanically, don’t mess with it!  Stop fiddling with it because honestly, bottom line, most people who are “tweaking” stuff or endlessly fiddling around with one little thing are using it as an excuse to avoid getting down to the real business at hand of making money with their Mini-Site. 

They’re using the fact “I worked all weekend on this script” to avoid getting anything done.

Well, yeah, they worked all weekend screwing around with this one thing and they use that as an excuse for not driving traffic to the site. 

It’s just an excuse.  You want to keep stuff simple, get it up, and keep it running. 

Well, I have beaten that one to death. 

 

Mistake #3 – Lack of Focus or a Consistent Theme in the Site’s Content

The mistake I see most webmasters making is a total lack of focus or a consistent theme in the site’s content. 

Here’s the bottom line, folks…

A Mini-Site is about one topic and it is aimed at one target audience. 

A Mini-Site is not a portal site where you’re trying to be all things to all people like Yahoo. 

I mean, Yahoo’s got finance, it’s got dating, it’s got personals, it’s got search, it’s got every kind of list under the sun. 

They’re trying to be everything and a Mini-Site is the complete and total opposite to that

It is one thing to one specific group of people. 

Now, the best example of a Mini-Site, (And the one you are probably the most familiar with) is the one-page sales letter. 

The one-page sales letter has one purpose and one purpose only… To get people to buy.  And it’s aimed at one specific audience. 

An example of a sales letter Mini-Site’s purpose would be to sell an e-book. 

Anything that doesn’t contribute directly to selling that e-book is not needed. 

That goes for everything from text and graphics to other things you can put on it… Multimedia, MP3s, any of that stuff. 

As soon as you start looking at the Mini-Site mindset like that, you realize that a lot of the things that you see on sites, (especially when you can tell they were done by somebody who doesn’t know what they were doing) a lot of things they think will help them make a sale will actually keeping them from making a sale. 

So, it’s important to always have a specific laser focus on your purpose for your Mini-Site. 

Then you’ve got to keep all the content on that site focused on that one specific purpose… which is to get people to take the action that you want.

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