On a longer sales letter, what do you think of having a series of bullets close to the top of the sales letter that previews (and sets expectations) for the reader? There would be introductory sales copy and then the bullets (boxed) would set the stage for what follows. The bullets tells the reader ( in part) what to expect (and what they’ll soon learn) plus manages the readers expectations concerning the length of the copy.

Examples of bullets might be:

**Hear what some of today’s most respected business minds are saying about…

**10 essential things you’ll learn from…

**10 Top reasons why you should have…

**10 Priceless Life Lessons….

Each bullet would be a link to accelerate people to exactly that section on the page…so they can validate what interests them fast…

There’s pro and cons with the boxed bullets…what do you think?

Bill

I am going to create an affiliate program for this the first week in March… so I’ll keep you posted on that

Thanks!

Jim

I need a secretary to keep up to you man!

Listen, I’m in a site redesign…I need to add links for newbies to buy http://www.minisitecreator.com

Is there an affiliate program for this? Not that I mind working hard to sell your products because I know my readers can only benefit greatly from your knowledge and assistance – but a girl’s gotta eat ya know?

Truly, Laura

That’s a great point… I sometimes put links throughout the sales copy to make it easier for people to order when they’ve been convinced… but only do that if you have an order page where you summarize what they are getting *before* they actually click through to give their credit card details.

Also, it does seem that longer copy is *longer* when the product is either more expensive OR more complicated. Sometimes you just need to explain everything.

But yes, length is often in direct proportion to the barrier to entry… either because of price or some other factor that requires a lot of explanation.

I read somewhere that the more expensive the product is, the longer the sales copy has to be. Is that true?

In that case if you are offering a freebie (ebook , newsletter) etc, you can have a very short sales letter, possibly even in bullet form?

Thanks! I love reading your stuff.