Make Big Bucks With REAL Surveys
– by Jim Edwards
© Jim Edwards – All Rights reserved
We talk about surveys all the time in Internet businesses.
What purpose do they really serve?
It took me a long time and a lot of mistakes to realize
just how valuable they can prove in your Web and info-
How could we best describe a survey?
I like to think of them as scouts bringing back information
to you on what your customer base really wants.
In short, surveys tell you exactly what hundreds, even
thousands, of people in your market want to buy from you.
In a former life I believed in doing things the hard way
and learning (or maybe not learning) from mistakes.
Not anymore though, now I believe in doing things the smart
and fast way.
Instead of trying to figure out what people want on my own
(and losing time and money in the process), now I take
advantage of something most people in marketing still don’t
If you ask people questions the right way, most of them
will happily answer and give you the data you need for your
In my FREE special report "Survey Riches" (available free at
http://www.ebookfire.com/surveyreport.shtml), I make the
following statement about their value.
"How any website owner can skyrocket buyer response,
shortcut product development and massively increase profits
virtually overnight using simple survey techniques".
By the way…
I didn’t write that practical report for statisticians, who
wouldn’t agree with it anyway.
If you got an A in college statistics, don’t waste your
time with this report, you couldn’t handle and profit from
Because what you know about "stats" has nothing to do with
figuring out what you should sell to customers.
What can the right kind of survey do for your business?
It can tell you the moods, wants, and needs of your
They won’t buy what *you* think they need, they will buy
what *they* think they need!
When I finally realized that, my business took off and
never slowed down since then!
At a minimum, every website owner should focus on adding 4
types of surveys to their arsenal:
1) Website "Exit" surveys
("Why are you leaving without buying?")
2) Current customer surveys
3) Leaving customers surveys
4) "Most Burning Question" surveys
Don’t make conducting your surveys complicated or
difficult. You can conduct physical surveys with your own
email program, use a script / software installed on your
site, or use a 3rd party service provider.
If you go this last route, make sure they provide fast
"real time" results with easy visual reporting.
There are four types of questions you can use in a survey:
1) Multiple choice with only one selected answer;
2) Multiple choice with pick all answers that apply;
3) Put things in order of their preference;
4) Fill in the blank.
All of these types of questions can help you find out what
they need to know in the way of offering the right products
or services to your audience.
Regardless of *what* you sell, when first starting out, you
want to design your surveys so that you can find out the
following types of information:
1) What will they buy next?
2) What do they already own?
3) What do they like / love?
4) What do they dislike / hate?
5) What do they need now?
6) What is their current skill level?
You do this by designing your survey with the following
rules in mind:
- Keep it short and sweet, just a few questions.
- Stay focused on your audience and don’t ask touchy or
- Tell people why you want to take the survey and how you
By the way, I use what I call my "Magic Survey Formula" to
get massive responses and overcome any reluctance to
respond to questions.
The "formula" basically goes like this:
1. You want to offer an immediate bribe to entice a
2. Make it easy for them to respond with that knee jerk gut
reaction, no thinking, just reactions from their true
3. Tell them up front that you are deliberately bribing
them with something worth more than the time & trouble
they take doing the survey.
Finally, as a last check on your survey, ask yourself:
- How would you feel if you got an email asking you to take
- Would you feel comfortable answering the questions?
If you can say yes, then go ahead and survey your audience.
Now, how do you find people to take your survey?
I use the following rule of thumb for places to take a
survey and ask people what they think about a particular
subject or product.
Go any place where they won’t accuse you of spamming or
some other suspicious or inappropriate behavior.
Your own common sense and prior experience on the Internet
should let you find those places.
They will include:
- Your own opt-in list
- Other people’s lists
- Exit popups on your web site
- Your auto responder
- Discussion groups
- Forums and more!
I can tell you from personal experience that if you want to
take your business to the next level, conducting surveys is
the way to do it!
Surveys help you line up a whole bunch of ready, willing
and eager customers for your product and avoid days, weeks,
months – even years – of frustrating effort *guessing* what
people want to buy!
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
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