August 21, 2007
Hidden Psychology Behind Online Surveys
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Hidden Psychology Behind Online Surveys
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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No matter what you sell online, you can sell more!
Simple surveys provide the fastest way to collect the information and marketing intelligence you need to make more sales.
Whether you sell gift baskets, software, custom homes, ebooks, DVDs, personal services, or even antiques, accept the fact that surveys pave the way to increased sales online.
First, by doing a survey before trying to sell people anything (or even create it in the first place), you don’t guess on what they want to buy. They will flat out tell you!
Second, if you use a simple survey in the correct way, it can help you compile your own best prospect list.
Run the survey and compile a list of people who respond favorably to certain key questions regarding a product or service, just make sure the people taking your survey understand that you will contact them later.
Then offer them a special deal or advanced access to the product because they responded to the survey questions.
A simple survey also operates with several hidden psychological benefits for boosting your sales.
On the subconscious level for existing customers or prospects it shows them that you actually care about what they think.
Conducting a survey demonstrates your concern for what they really want, instead of just trying to force-feed them a one-size-fits-all product or service! People appreciate that type of attitude and it shows up in increased sales for you down the road.
A simple survey also gets the audience thinking and wondering about WHY you did the survey in the first place. "Will he bring out something really different and good?" "How can I get it?" "How much will it cost?" "Will it help me?"
The survey also builds anticipation for a product or service, even if you don’t offer it yet!
Doesn’t it sound great to get people mentally waiting in line so they can buy?
It all comes from just running a simple survey which asks their opinions.
Make sure you structure your survey questions properly to find out what you need to know, but avoid getting answers that will actually throw you off track.
You need to take a three pronged approach in designing your survey so you get the meaningful information you need.
First ask if they fall into a certain specialized group or interest like Realtor, gourmet chef, or thoroughbred racehorse trainer?
Then, if they do fall into your target niche, ask them what they specifically want to buy.
For example: a software developer could ask Realtors about their specific needs for prospecting software and if certain features were important or not.
The third type of question pinpoints the level of interest: very interested, kind of interested, or just barely interested.
By conducting your surveys this way, you not only get the valuable marketing intelligence you need, but you build goodwill and anticipation in the marketplace, along with a targeted prospect list to boot. What a deal!
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Jim Edwards is a syndicated newspaper columnist and the creator of an amazing course that will teach you step-by-step and click-by-click how to finally create your own money-making mini-sites…
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Popularity: 42% [?]


















16 Comments »
August 21, 2007
Michael Hall :
Thanks Jim, I just did my survey yesterday to gather feedback on a unique new membership site i’ve almost completed that allows my members to remotely update
their banner ad campaigns i.e. both the image and target
site. I use it to update my banners in more than 79
exchanges with just a few mouse clicks. It allows me
to switch my campaigns to whatever the ‘hot product of the month’ is. Feel free to take the survey by clicking on my link above, you may even get a free beta account.
= )
James :
Hi Jim,
I really hate the pop up that blacks out everything on your web site when I am trying to read your article.
I think that it is a great way to chase visitors away.
John :
Hi, Jim.
I agree with James about the pop up on your site. I will go further and voice my annoyance about ALL pop ups. The really bad ones pop up/overlay the site keeping me from reading what I wanted to read, viz., the site itself - not the pop up. I immediately delete the pop up without even looking at it. So whatever was for sale there is forever lost - until the next time I’m foolish enough to log onto that site. The really bad pop ups are the ones that don’t have any way to exit from them and then follow you down the page so you are forced to pay attention to them. I just click off the entire site. There is no way I would purchase anything from any idiot that hid his sales message with a permanent pop up. I’m beginning to click off any site that has any pop up at all. If I was interested enough in the site to log on to it, then it was because I wanted to read the sales message. I don’t need or want some stupid pop up interfering with my reading. A pop up just about guarantees that that site owner just lost my custom.
BigJim :
LOL - I understand not liking *some* popups… but they’re also a great way to make money… unfortunately, this ain’t no charity people… I’m here to help AND to make money
If you want quality, popup-free info?
Join www.thenetreporter.com
Jim
henry :
Greetings
Do you have a link to a survey building site?
Regards
BigJim :
An easy one that I like to use is
www.OneMinutePoll.com
Another popular one is
www.surveymonkey.com - though I’ve not used that one.
Jim
BigMike :
You have a typo on your article. You have on-size-fits-all and should be one-size-fits-all!
BigJim :
Thanks
Colin :
Here’s my take on Jim’s popup…
Jim has unwittingly done me a favor by adding a popup, there are some useful health benefits involved:
1) The extra energy involved adds up over time. If I spend half a clorie in closing a popup and close ten popups per day, at the end of the year I’ll have spent 1800 colories (the equivalent of half a pound of fat) that I wouldn’t have done so if the marketers hadn’t used popups.
2) The extra exercise involved in closing a popup might allow my heart one extra beat before it finally retires. That’s around one hour or more per year my heart will beat if I close 10 popups per day.
3) By closing the popup in a calm dignified manner means I get to practise self control. Let’s face it, getting angry over the popup is stressful and might cost two heart beats from my hearts limited number of beats. By allowing myself to get worked up over popups and closing them in a violent jerky manner could cause muscle tissue damage and doing this for 10 popups per day could reduce my life by up to one hour per year.
4) If I act on the information from the popup I will be able to afford a treadmill and get the opportunity to walk off 100 calories per day. That means losing up to one pound in fat per month and allowing my heart to beat for a lot longer…
I’m all for popups they are beneficial (all that fat loss means I can drink more beer without gaining weight - might not help the heart though), besides the simple act of closing a popup is a small price to pay for the valuable information underneath.
Keep em coming Jim - your articles are great!
Dacid :
Jim,
I understand “this is not a charity”. I’m here because I bought your product. I like your information and style.
However, are you aware your pop-up blocks the entire page
and the only way I can find (on my screen) to get out of it
is to close the page completely. I literally could not read your page ever! I can’t figure out how to get to the page I want to read - so I just leave completely.
That seems like a bad thing for you. I don’t need what the pop-up offers. The truth is I ignore more & more of your emails since this started . Today was the first time somehow after clicking out of the pop-up repeatedly I finally got to stay and read your article.
View this as a survey response from a buying customer-
soon I will delete out of your email list permanantly
rather than fight a battle with the full page pop-up monster!
BigJim :
Hi Dacid,
Thanks for the feedback… I’ll take it into account
Jim
Jannette :
I agree with the pop-up thing. You MUST have an option to close the pop-up if we have no interest.
I am turned off by anything anyone JV’s with the lady who shares my first name!
I, too, must make similar decisions, but hope my audience perceives more service than sales in the information I so generously give away!
Alan :
I agree with the major points of the article - just by asking people what they want, you can get them thinking about what you offer them in better terms, especially if you USE their input to create the product.
Regarding the popup debate, I don’t mind popups as long as they are relavant and don’t block the page the second I get to it. As mentioned above, if a popup comes up too quickly, it gets deleted without being seen. On the other hand, if it waits long enough for me to at least start reading the page, then I’ll take a look at it. Even better, if it waits until I’m DONE reading the page (exit popup), that’s even better.
Of course, if we’re wanting to complain, there’s all those 2-line paragraphs that could be consolidated into ‘real’ paragraphs.
August 22, 2007
Lawrence :
Hi,
If I type content into Microsoft Works Word Processor it tells me that it is a Works Document (*.wps) - does this mean that it is not an html document and I can therefore bypass transferring it into notepad before posting it on Mozilla ?
Second question ( is that allowed ?) - in order to save costs I want to use DVD covers that I will generate for the product I will be selling via my minisite - can you point to a good cheap/free source for producing these ?
Regards
Lawrence
October 18, 2007
Jason :
Hey Jim,
Enjoyed your article and as far as the pop up goes, I’m standing in your corner on this one. Not everyone’s a fan of them, but they do work well.
Jason
http://www.ReverseFunnelSecret.com/
February 21, 2008
Martha :
For surveys, I like AskDatabase.com. You can add your picture, cutomize colors and even get affiliates when people click on the AskDatabase logo.