April 26, 2005
Google’s New Video “Vending” Machine…
Hi
Have you ever wished you could see into the future?
Jim Edwards here with today’s article that allows you to do
just that… see exactly what’s coming down the pike in the
very *near* future!
In this article (below) you get a very clear picture of a
critical online development taking place right now (it’s
critical if you sell or,want to sell, information online)…
Bottom line: Google is going to OWN online video
distribution… and you can ride their wave if you keep
your eyes and mind open to the possibilities as things
evolve.
If you have a comment or thought on this article, feel
free to give your 2-cents here on my blog
To your success!
Jim
PS - I’m doing a very special tele-conference tonight with
my buddy, Perry Marshall, about how you can use Google
AdWords to drive a stampede of traffic to your website w/out
spending a ton of money to do it…
This will be an “all-meat, no-filler” call dripping with
valuable info you can use immediately to get more targeted
traffic to your site.
The call is fr.ee, but you must register now (and seating is
very limited). Go here for more information:
http://www.JimInterviews.com/PerryMarshall/
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Google Creates Video “Vending” Machine Online
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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It’s really no secret that search giant, Google.com, wants
to own the gateway to all media online.
They operate the Web’s most popular search engine, largest
free blogging service, and one of the largest news services
online.
Recently, Google started offering video from their website.
Google’s video offerings so far, comprised mostly of
documentaries, news, and daytime talk TV programs,
represented a testing device to get the kinks out of their
video delivery and search system.
Now, thanks to widespread availability of high-speed
Internet access, inexpensive desktop video editing, and the
emergence of portable video players, Google is steadily
ramping up what will surely become the Web’s first video
“vending” machine.
Log on to Video.Google.com and search a limited number of
available TV shows.
Curiously, most do not allow you to play video, only to see
still screen shots of the show and read a transcript taken
from closed captioning for the hearing impaired.
However, based on the fact that Google recently started
accepting video submissions through their website, this
format is about to change drastically.
Originally, speculation about Google’s new video service
centered squarely on video “blogging, ” where online
pundits would share their thoughts in video rather than
written form.
However, after releasing more details, it appears that
Google maintains much grander plans for online video than
just allowing people with a camcorder to rant and rave.
Currently Google is in the “gathering” stage. This means
they are accepting video submissions from content providers
with very few restrictions.
Basically, Google says they want original content, no porn
or offensive content, and they want it in a very specific
video format (mpeg2 or mpeg4 with MP3 codec).
Other than that, the sky is literally the limit. For
specifics, log on to https://upload.video.google.com/ and
click the “Find out more” link.
Right now it appears that Google decided to gather as much
content as possible before offering any of it to the
public, so you currently can’t view any videos.
Google also states that they will allow content providers
to either charge for their videos or allow viewers to watch
them for free.
Google states they will collect the money, take a small
fee, and pay the content provider. This alone should excite
anyone who sells content online because the barrier to
entry (high-speed servers, video delivery, credit card
processing, customer service) just got a lot lower.
Plus, it’s a safe bet that Google will find a way to
integrate revenue producing videos into their pay-per-click
program.
Combine all this with the recent emergence of truly
portable digital video players (Sony PSP, Creative Lab’s
Zen Media Center), and beginning of video-on-demand through
the Internet just arrived. Now this doesn’t mean growing
pains won’t occur.
The biggest drawback to searching for and finding online
video is that each video file must have a text transcript
associated with it in order to get properly indexed by a
search engine.
In the beginning, this will slow the production of new
material.
Despite these and other growing pains, plan on Google
opening up the first and largest video “vending” machine
online within 12 months.
–
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
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11 Comments »
April 26, 2005
T. L. Pakii Pierce :
Hey Jim,
Great catch. Very interesting indeed. Things should really get interesting as the Yahoo proposed standard for Media RSS gains momentum as Media RSS allows you to define text (read keywords) for the your RSS distributed video.
Also, a new Podcast search engine at Podscope claims to be able to allow you to search against spoken words in audio and video. Can we see folks now making sure they “mention” their keywords in audio and videos they sumbit there? Yes, I think we can.
You can find them at http://www.podscope.com and http://www.podscope.com/blog
David Garfinkel :
Jim, you are so right and so friggin’ GENEROUS to point this out to your readers.
I’m serious. I nearly had a Depends Moment when I learned about this a few days ago. It’s that exciting!
It’s exciting not only for Info Marketers Like Us (I can just see George Strait doing a song called ‘InfoMarketers Like Us,’), but even for “ordinary businesspeople” who have a service or retail business.
Because Google will shoot the video listing right up top of the organic (unpaid) listings, as I understand it.
So if I had, God forbid, “David’s Kool-Aid Store” in San Francisco, the very first link would be to my online infomercial, hosted for free by Google, when someone typed in those words.
I wrote about this in my World Copywriting Blog, too. I think we’re on the brink of a wave of change on the Web that will positively DWARF what we saw in the silly dot-com days.
And Google’s video upload service is a major piece of the seismic shift that is causing this wave.
Fritz :
Hi Jim,
Very good article! With Google, the sky is literally the limit. It’ll be good for people producing videos, since it’ll pay the content provider with Google taking its cut as well. But I think one the greatest things will be to integrate revenue producing videos into their pay-per-click program and even perhaps into the ad-sense program…
Fritz
Byron welch :
I could be biased, being a stills and video freak, but feel this is just a perfectly natural growing step that the internet had to take.
Google have it right with a search, for any and every thing other than porn, spot on.
Which I like to think and hope, will eventually transform the internet way beyond our immediate recognition or hopes.
My personal wish is that it will spawn ingenuity, imagination and an originality into realms high above what we sadly accept as TV now.
And create much needed living colour and movement in this dull grey world of internet communication.
Are you sure it’s still another twelve 12 months
away Jim?
Jim Hutton :
If I understand this correctly could I produce a video tutorial on an existing product of which I am an affiliate and show the features and benefits in my video along mentioning my affiliate link to the product?
Jim
Larry :
Hi Jim,
I’ve done a lot of testing with online video.
At least in my particular market, there really isn’t that much demand for it. My members have demonstrated time and again that they much prefere watching video on their television screen.
Now, as time goes on, that may change. However, that’s the results I’ve been getting over the past two years of random testing.
Take care and thank you for your valuable insight.
Larry Trocha
April 27, 2005
Stephan Pen :
Hi Jim,
really excellent news! I always thought it had to come one day.
Being in the video business myself, I just wonder how google will deal with the bandwidth. Or will all the feeds be down converted to a smaller format?
Anyway it offers incredible possibilities, and might it be only to resell clean stock footage from your own city/local area or educational material like complete seminars etc…
Side bar: just saw your blog with Thomas Pierce, it’s really nice providing this kind of info, thanks.
All the best
Stephan Pen
Russell Hayes :
Hey every one! This is the coming trend for online communications. I studied this market for 6 months before getting into it as a business. I have been in business for myself of over 15 years, “brick & mortar” type. Thanks so much for talking about this topic as it lends that much more credibility to video on demand, video email, and live web broadcasting.
Thanks,
Russell Hayes
www.vmdirect.com/imail
May 1, 2005
ScoreMoreClients.com (Trackback)
Video May Have Killed The Radio Star, But Google Video Could Make You A Star
If you’re a trivia expert, you may know that the first video played on MTV was Video Killed The Radio Star. (Ironically, it was my old friend, and true life radio star, Bob Pittman, who created this pop culture phenomenon).
Now, almost 25 years late…
May 5, 2005
Willie Crawford's Marketing Insights (Trackback)
Google Creates Video “Vending” Machine Online
Here’s a nice article by Jim Edwards. Also be sure to check out Jim’s blog and bookmark it at: http://www.IGottaTellYou.com/blog/…
May 18, 2005
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