July 26, 2005
Create Your Own Online Marketing “TV” Station
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Create Your Own Online Marketing “TV” Station
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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It will happen! TV and the Internet will eventually merge into one giant multi-media “melting pot” that includes everything from live footage and old reruns to garage videos posted by your next door neighbor’s kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something to say to fracture cable TV even more. But the real TV revolution on the Internet will only happen when marketers stop trying to copy TV, with its commercials and outdated modes of revenue generation, and start copying the “pay-per-view” and “infomercial” models.
One company at TVexe.com has started offering television broadcasts from around the world via Internet streaming. The free software (with optional one-time $25 upgrade) allows you to stream TV feeds from around the world to your desktop through a broadband connection. The picture rates a “C+” on the quality side, but, just like Internet telephony 6 years ago, you can expect the quality to improve quickly. If they can keep costs down long enough to figure out how to make money, this company will likely succeed because they provide programming that’s virtually impossible to get anywhere else.
But, for the rest of us “mortals” who want to stream our images, video, and audio across the Web, trying to provide “live TV” broadcasts spells the kiss of death in both time and money. For the vast majority of companies doing business online, it will prove virtually impossible to get a meaningful number of people to show up to a website at “8:00 P.M. Eastern” for tonight’s live “TV” broadcast. But what will work online is adopting the “pay-per-view” model found in hotels where you watch the program you want, when you want. Offering website visitors video content they can download, start, stop, play, pause, and view on their own schedule holds the key to online “TV” success. I hate to make this overly simplistic, but bottom line: an effective online “TV Station” only needs a basic website and the ability to allow “viewers” to download or stream video files.
All of us get two basic options when it comes to creating content to deliver from our “TV Station” website. First, you can do “screen capture” video, which combines video of the action taking place on your computer screen with your voice as narration, to create excellent instructional content. You then allow viewers to download this “TV program” from your website either free or for a fee. Two programs enable you to do this quickly and easily: “Screen Cam Generator” from http://www.ScreenCamSoftware.com and “Camtasia” from http://www.TechSmith.com.
Your second option involves using full-motion video, either from a web-cam or a camcorder. The content most easily gets published online either as a WMV file (Windows Media Video) played with Microsoft’s Media Player, or FLV file (Flash Video) played with the free Flash “plug-in” found in most Web browsers.
Regardless of which option you choose, remember: unlike traditional TV, successful models of “TV-style” content online will empower the viewer to watch when and where they choose.
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Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites…
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19 Comments
July 27, 2005
Dawn :
I tried to subscribe for the min-website secrets newsletters etc., however an error came up stating that I could not subscribe through the server specified in the link. Would you take a look at this please?
I have been subscribed to IGOTTATELLYOU for a short while, and find the information you provide quite fascinating and helpful. Thanks a lot!!
July 29, 2005
Marie :
Hi Jim,
This is so exciting!
What a century we live in!
Marie
Britt Malka :
Hi Jim.
Nice article
You write “Your second option involves using full-motion video, either from a web-cam or a camcorder”.
I would like to know which software is the better for this use. Can you tell us that, please?
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Kind regards
Britt Malka
Roy :
This could move very quickly to becoming the ‘norm’ for all webmasters and marketers. There is an element of security in seeing who is talking to you. You can show visuals of tangible items and relevant tables of outcomes etc. of intangibles to help spur on interest and give more faith in products for sale. An exciting journey indeed!
Tony :
Jim, this is going to be a winner. I mean, it’s too easy. My imagination is running wild with ideas of ’shows’ that will be popping up all over the net. I just hope and pray it won’t get abused. This could be a real ‘good-news’ generator that could spread all the coaching speeches that so many of us need from time to time, you know?
Michael Beauchamp :
Hi Jim,
Great article and wow, what an exciting concept!
So many new tools/gadgets, so little time.
All the best,
Michael Beauchamp
Jeff Herring :
OK, Jim, looks like you have your next tele-seminar. I want to know how to do this NOW!
Best to ya!
Jeff Herring
nic :
Great stuff…
What was the prodcut that was being used to stream that video?
Joshua Immel :
Jim,
Please comment on the costs and options involved with integrating this technology into our web-sites. I’ve heard the nightmare stories of hosting services shutting down sites for maxing out bandwidth on their accounts or billing big bucks for the additional bandwidth. I know that there must be a way to do this affordably though if one of the gurus on the net can still make money with his video product at only $39.95 a month. I know that you can seperate truth from fiction here - enlighten us Yoda!!! I look forward to your response.
Thanks A Million!
Joshua Immel
Ilias K. :
Hi Jim,
I read your new article before I go to bed. This news about broadcast is fantastic.
Today to do business with people online we need three things before they buy from you:
1. They know you,
2. They trust you,
3. They like you.
Guess what! They SEE you before they do business with you.
Awesome!
Russell :
I can see how it will be great, though i find it difficult to veiw them because of my connection and there are a great deal of people that have only dial up
Joanne :
Something else to try and understand the potential. At the moment I cannot grasp what this will do for all the internet marketers as of yet-but then I am fairly new-still learning how to do the mini-website-but not new in age! I remember the first little B&W TV and baby , how far we’ve come! Thanks for the update on techno stuff….
Joanne
July 30, 2005
Tony Hillman :
As an ex-pro entertainer and a utter amateur at net marketing I can see the potential here. Whether I can understand and implement it is another thing at my age rapidly approaching 75. But with Jims’ help I would be an idiot not to give it a go, when my first website gets off the ground of course. HELP!!!
July 31, 2005
Sara :
Hi Everyone,
This new technology is quite amazing! Here are some TV stations that you can view online (for the most part). http://wwitv.com
From the ones I’ve seen, I prefer the quality of the European newscasts. Also, the Italian channel seems to broadcast live, as this morning a movie was playing!
Enjoy!
Sara
August 1, 2005
Jay Smith :
Hi, Jim — My comment is in the form of a question. Are your CD-roms available for Macs
also? I hope they are. Thanks.
Jay
smj795@aol.com
August 6, 2005
Melissa Hoff :
Hey, I am always amazed at how you out do yourself. Sometimes I read these articles 2 and 3 times to make sure I am reading them right. It always turns out the same. Unbelievable. I haven’t been with your newsletter long, but I already have every intention of sticking around. Keep up the innovative thought process.
Any tips on how to get the creative juices flowing? You seem to have it down.
Thanks for your time and have a good day.
See you in the next article.
Melissa Hoff
August 8, 2005
Kath :
Very interesting article. Worth keeping in mind for when I can get my websites up and running and my budget shifts from shoestring to multiple streams of income.
I have the latest flash and can see all videos and can hear some audios perfectly. Unfortunately I am unable to get any sound at all out of this one and none from Yanick’s videos apart from a couple of words here and there. Once I can afford broadband I hope that will improve.
In the meantime, I am enjoying your tips and articles.
Donna Knight's Internet Marketing Tools and Reviews (Trackback)
Create Your Own Online Marketing “TV” Station
Here’s an interesting article from Jim Edwards about the start of the convergence of the internet and television. If this is really going to happen, it’s definitely in very early stages, but it’s always a good idea for online markete…
August 16, 2005
PR Avatar :
Hello Jim & readers:
I enjoyed your timely article, “Use The Power of “TV” To Market Online!” — right up there with podcasting.
The power of TV in online marketing is dynamic and the reverse is also true when you can ride the coat tails of a ‘hot’ news story on “Live at 5 news” to capture the traffic that people will be searching on.
PR Avatar ™
www.pravatar.com