February 27, 2006
5 BAD WORDS You Should Never Say…
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29 Comments »
February 28, 2006
Mike :
Thanks Jim !
I watched the video and then had to login and redo a blog post that’s really a book review/salesletter and remove some bad words and add some better ones.
Keep up the good work and thanks for sharing.
Your tractor, on the otherhand, would be cuter in John Deere green !
Christi :
But, if you’re not supposed to use the word “tell,” how can we keep coming to “I gotta reveal to ya”? Not nearly as “catchy.” lol BUT, you make many good points there, Jim. “Things” and “stuff” should be automatically banned from sales writing! Maybe there should be a program for that? People that use those in their copy should have their fingers washed out with soap.
Uhm, how’s this for a headline? “Discover the insider secrets of almost 40 years of dog training and observation”? (did have “study,” but it sounds like work, too, like “learn.”) Might have to use that on something.
Another excellent lesson. Now, if we could just get better lighting on your very expressive face…??
Thanks, Christi
brad :
the only thing worse that using 5 forbidden words
is sending people a video that doesn’t work!
I tried to play it but it didn’t open up-
when trying to make sales, stay away from the
latest technology unless you’re certain
everybody can use it-if not you will blow
the sale big time- Case in point, Gary Halbert-
The world’s highest paid copywriter gets the worlds
most hits (in his category) on his website without all the technology- plus he sells a ton of stuff off the website
-=-=-=-=-=-=-=-
FROM JIM:
Hi Brad, sorry you had a problem.
Do you have the flash plugin installed on your browser?
If not, please click the link below the video box to get the free update / install.
Jim
Steve :
Hi Jim,
Great Video advertisment but you contradict yourself.
“5 bad words you should never use”
Here is a line copied from the sales page your sent to after the video.
“I will tell you - right here on this Web page how I personally did it.”
Uh OH the 3rd bad word you should never use…
Shouldn’t that have been…
I’ll reveal to you…
Steve
-=-=-=-=-=-=-=-=-
FROM JIM:
110% Correct!
I’m having my assistant change it as we type this… good eye.
I’m in such a habit of using bad words all the time that I don’t even realize it (at least my mom tells me that)
Must have been the fumes from the tractor exhaust
Jim
Henry :
Excellent video, Jim.
I was trying to guess the 5 bad words before watching the video and I only got one right.
My words were I, buy, dollars, jerk, and promise.
I always discover so many tips, tricks and techniques when watching your video insider secrets that I can’t wait to implement and reveal all that I’ve claimed from you.
I’m just starting out with my online endeavors, but little by little I’m making changes to implement all of the new discoveries.
Thanks for all the help you’ve been with your powerful videos and newsletters.
–Henry
Janet :
Wonderful video–short, punchy, effective. I loved it!
Caleb :
HI Jim,
Wow!
Seems everyone’s a critic! =)
Personally I liked it. Good info, entertaining, I’m starting to like your style more and more.
I just gotta say one thing…
“you’re crazy” =)
Suzanne :
Hi Jim,
I watched your video just a while ago and enjoyed it immensely! I even called in my seven year old (whom I home school) to let her listen to you say that “stuff” is a bad word. I’ve been telling her that for a while and it was great to hear someone else say it.
So thanks for revealing to us your insider secrets on what not to say in our sales copy…and thanks for reinforcing what I’ve been telling my daughter, too!
Suzanne
Delton :
Hi Jim
I enjoyed the video but since I have dialup access
my wife made me help clean up the yard while the video was downloading. I also have a lot of work to do revising all my pages.
Cindy Lietz :
Let me tell you a few things I’ve learned! Before I buy any stuff I make sure to never read the headline!
Just kidding of course!
Loved the video. Good to know. It can be so easy to write things in an ineffective way when a simple change can make the world of difference.
Thanks for the tips and techniques.
michael :
please post the words - do not do video her.
Robert T :
Thanks
will re examine my sales copy now
Leslie W. :
Loved the video, Jim. That tractor rocks! I appreciate your creativity in producing the videos. You’re giving me many good ideas as I get ready to revamp my website.
Thanks for all that you do.
Leslie
Todd at Aridni :
I thought your video contains lots of great advice. It gets me excited about marketing, something I need to get doing for my website.
March 1, 2006
John Sanchez :
Hello Jim!
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John Sanchez
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My Profile:
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Mike :
Hi Jim,
Thanks for the great information. Makes good sense and sounds *much* better.
I notice as you move your face fuzzies up. Can you increase the sample rate a bit without hurting download times much, or is there a different image compacting scheme that could be used?
Nice tractor. Was that a grass cutter on the back? What kind of farming are you doing?
All the Best,
Mike Andrews
Kendall :
I wish I knew what you said. TV at least has closed captioning (although it took a federal law to make it happen).
It’s kinda like those marketers who sell only an audio version of their product and exclaim “Download it to your iPod! Play it in your car CD player!” to people struggling just to pay the rent and looking to the Internet as a way to pull themselves up. Or to people like me for whom ‘listening’ isn’t much of an option.
Nice view of the water, though. Makes me want to grab my fishing pole
Cynthia :
Hey Jim!
Another 5 great keys to better profits in your famous “3 T’s” goodie bag. Thanks for staying innovative!
Best Always,
Cynthia
Matthew Rongey :
Great video, Jim! But, thanks to you, now I have to go and revise all of my emails and sales copy
I have to agree that you ARE crazy.
I don’t get why so many people are complaining, though. Flash player 7 is not the latest release, everyone should have a set of speakers for their computer, and, as for a high-speed internet connection, satellite is available almost everywhere and, if you are really serious about marketing online, you should be willing to invest in a high-speed connection.
Stu :
I really wish you would send a text version of your convoluted videos. It is so annoying to have them cut off every 5 seconds and then have to wait 30 seconds to hear another 5 seconds of your video. It’s torture! After getting through to “Learn”, I gave up.
I upgraded to the latest version of Flash using your link and it improved the situation on the initial burst only where I got a whole 1 1/2 minutes without a cutoff. Then the short bursts started again.
What a hassle!
By the way, I have an 850 Mhz computer with 384 MB of RAM. What does it take minimum to listen to your videos straight through? High speed DSL? Cable?
Please consider sending text for us dinosaurs who don’t like to upgrade our computers every 6 months. Thanks.
March 2, 2006
Frank Woodman Jr :
Great video. You made a very good point with all you said. Words are the weapons that we marketers use to do battle. No doubt poor weapons can cost us that war.
Trevor :
Excellant video Jim. See you at the tea party in the UK
Ed :
Hi Jim
Everyone needs to be reminded of these keys. I am going to edit my draft ebook and replace all the bad words with your killer substitutes.
Thanks for your bite-size wisdom.
Ed
Martha :
Hi Jim,
I liked the info in your video. Thanks for making it available. I did note, however, that in it you say, “Now let me tell you something real fast”, which includes bad words #3 and #4. Then you talk about writing headlines. A better version I just learned from you might be “Now let me quickly reveal an insider secret about writing headlines for your marketing copy.”
Martha
Patti :
I just wanted to watch the new video but the page keeps defaulting to your template sales ad.
How do we video where you said we could see your new tractor???
March 3, 2006
Frank :
Hey Jim, great video but I couldn’t see your face, who was that masked man? Lighting was not right. Which normally isn’t too big a deal, but if you are promoting the use of video……..
I wanted to comment on something. I agree using the word ‘buy’ is terrible. Yet it is astounding how many experienced online internet marketing people use a ‘Buy Now’ button to try to complete the sale.
Please let us know when your site changes to:
I Gotta Reveal You.com
Helen :
Jim, I loved your “bad words” video!I have spent my life selling ideas as a volunteer with a group that promotes health education for women. While I have no need of written ad copy at present, now I have to completely rethink what I say when mothers contact me by phone and I invite them to come to our meetings. Also, now I have a very different approach to use in promoting a wellness company whose products I have happily used. Thanks for your persistance in sharing your ideas. If I ever set up a website, your “bad words” will not be included.
Cute tractor, too.
-=-=-=-=-=-
FROM JIM:
Excellent… thanks!!
Jim
March 4, 2006
Pat :
I enjoyed the video, even though it paused frequently, on its own. It was short and to the point. Thanks
March 10, 2006
Valerie :
Hi Jim,
Awesome video! I would have never thought “not” to use those words. Your video made me smile!
Valerie