5 BAD WORDS You Should Never Say…

Click Anywhere on the image below to watch the video in a new window.


  • Christi

    February 28, 2006

    But, if you’re not supposed to use the word “tell,” how can we keep coming to “I gotta reveal to ya”? Not nearly as “catchy.” lol BUT, you make many good points there, Jim. “Things” and “stuff” should be automatically banned from sales writing! Maybe there should be a program for that? People that use those in their copy should have their fingers washed out with soap.

    Uhm, how’s this for a headline? “Discover the insider secrets of almost 40 years of dog training and observation”? (did have “study,” but it sounds like work, too, like “learn.”) Might have to use that on something.

    Another excellent lesson. Now, if we could just get better lighting on your very expressive face…??

    Thanks, Christi

  • brad

    February 28, 2006

    the only thing worse that using 5 forbidden words
    is sending people a video that doesn’t work!
    I tried to play it but it didn’t open up-
    when trying to make sales, stay away from the
    latest technology unless you’re certain
    everybody can use it-if not you will blow
    the sale big time- Case in point, Gary Halbert-
    The world’s highest paid copywriter gets the worlds
    most hits (in his category) on his website without all the technology- plus he sells a ton of stuff off the website



    Hi Brad, sorry you had a problem.

    Do you have the flash plugin installed on your browser?

    If not, please click the link below the video box to get the free update / install.


  • Steve

    February 28, 2006

    Hi Jim,

    Great Video advertisment but you contradict yourself.

    “5 bad words you should never use”
    Here is a line copied from the sales page your sent to after the video.

    “I will tell you – right here on this Web page how I personally did it.”

    Uh OH the 3rd bad word you should never use…

    Shouldn’t that have been…

    I’ll reveal to you…




    110% Correct!

    I’m having my assistant change it as we type this… good eye.

    I’m in such a habit of using bad words all the time that I don’t even realize it (at least my mom tells me that)

    Must have been the fumes from the tractor exhaust :-)


  • Henry

    February 28, 2006

    Excellent video, Jim.

    I was trying to guess the 5 bad words before watching the video and I only got one right.

    My words were I, buy, dollars, jerk, and promise.

    I always discover so many tips, tricks and techniques when watching your video insider secrets that I can’t wait to implement and reveal all that I’ve claimed from you.

    I’m just starting out with my online endeavors, but little by little I’m making changes to implement all of the new discoveries.

    Thanks for all the help you’ve been with your powerful videos and newsletters.


  • Janet

    February 28, 2006

    Wonderful video–short, punchy, effective. I loved it!

  • Caleb

    February 28, 2006

    HI Jim,


    Seems everyone’s a critic! =)

    Personally I liked it. Good info, entertaining, I’m starting to like your style more and more.

    I just gotta say one thing…

    “you’re crazy” =)

  • Suzanne

    February 28, 2006

    Hi Jim,

    I watched your video just a while ago and enjoyed it immensely! I even called in my seven year old (whom I home school) to let her listen to you say that “stuff” is a bad word. I’ve been telling her that for a while and it was great to hear someone else say it.

    So thanks for revealing to us your insider secrets on what not to say in our sales copy…and thanks for reinforcing what I’ve been telling my daughter, too!


  • Delton

    February 28, 2006

    Hi Jim
    I enjoyed the video but since I have dialup access
    my wife made me help clean up the yard while the video was downloading. I also have a lot of work to do revising all my pages.

  • michael

    February 28, 2006

    please post the words – do not do video her.

  • Robert T

    February 28, 2006

    will re examine my sales copy now

  • Todd at Aridni

    February 28, 2006

    I thought your video contains lots of great advice. It gets me excited about marketing, something I need to get doing for my website.

  • John Sanchez

    March 1, 2006

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  • Kendall

    March 1, 2006

    I wish I knew what you said. TV at least has closed captioning (although it took a federal law to make it happen).

    It’s kinda like those marketers who sell only an audio version of their product and exclaim “Download it to your iPod! Play it in your car CD player!” to people struggling just to pay the rent and looking to the Internet as a way to pull themselves up. Or to people like me for whom ‘listening’ isn’t much of an option.

    Nice view of the water, though. Makes me want to grab my fishing pole :-)

  • Cynthia

    March 1, 2006

    Hey Jim!

    Another 5 great keys to better profits in your famous “3 T’s” goodie bag. Thanks for staying innovative!

    Best Always,

  • Stu

    March 1, 2006

    I really wish you would send a text version of your convoluted videos. It is so annoying to have them cut off every 5 seconds and then have to wait 30 seconds to hear another 5 seconds of your video. It’s torture! After getting through to “Learn”, I gave up.

    I upgraded to the latest version of Flash using your link and it improved the situation on the initial burst only where I got a whole 1 1/2 minutes without a cutoff. Then the short bursts started again.

    What a hassle!

    By the way, I have an 850 Mhz computer with 384 MB of RAM. What does it take minimum to listen to your videos straight through? High speed DSL? Cable?

    Please consider sending text for us dinosaurs who don’t like to upgrade our computers every 6 months. Thanks.

  • Frank Woodman Jr

    March 2, 2006

    Great video. You made a very good point with all you said. Words are the weapons that we marketers use to do battle. No doubt poor weapons can cost us that war.

  • Ed

    March 2, 2006

    Hi Jim
    Everyone needs to be reminded of these keys. I am going to edit my draft ebook and replace all the bad words with your killer substitutes.
    Thanks for your bite-size wisdom.

  • Martha

    March 2, 2006

    Hi Jim,

    I liked the info in your video. Thanks for making it available. I did note, however, that in it you say, “Now let me tell you something real fast”, which includes bad words #3 and #4. Then you talk about writing headlines. A better version I just learned from you might be “Now let me quickly reveal an insider secret about writing headlines for your marketing copy.”


  • Patti

    March 2, 2006

    I just wanted to watch the new video but the page keeps defaulting to your template sales ad.

    How do we video where you said we could see your new tractor???

  • Frank

    March 3, 2006

    Hey Jim, great video but I couldn’t see your face, who was that masked man? Lighting was not right. Which normally isn’t too big a deal, but if you are promoting the use of video……..

    I wanted to comment on something. I agree using the word ‘buy’ is terrible. Yet it is astounding how many experienced online internet marketing people use a ‘Buy Now’ button to try to complete the sale.

    Please let us know when your site changes to:
    I Gotta Reveal You.com

  • Helen

    March 3, 2006

    Jim, I loved your “bad words” video!I have spent my life selling ideas as a volunteer with a group that promotes health education for women. While I have no need of written ad copy at present, now I have to completely rethink what I say when mothers contact me by phone and I invite them to come to our meetings. Also, now I have a very different approach to use in promoting a wellness company whose products I have happily used. Thanks for your persistance in sharing your ideas. If I ever set up a website, your “bad words” will not be included.
    Cute tractor, too.



    Excellent… thanks!!


  • Valerie

    March 10, 2006

    Hi Jim,

    Awesome video! I would have never thought “not” to use those words. Your video made me smile!