“Make Your Website Talk v2.0″ [article]

Jim Edwards here with a new article for you

Website Audio has been around for a while now, but I see
so many people either NOT using it, or using it incorrectly,
that I thought it time for a little refresher course.

"Make Your Website Talk v2.0"

I hope you enjoy the article and please, if it’s a fit for
your list, please post it on your blog or run it in your
ezine.

Thanks very much

Jim

<— Article Start —>

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"Make Your Website Talk v2.0"

      - by Jim Edwards

(c) Jim Edwards – All Rights reserved
    http://www.HowToMakeAudioCDs.com
=====================================

It seems like just a few years ago people watched in
amazement as words and pictures appeared as "websites" on
their computer screens through the Internet.

Just having a website rated a major accomplishment, even a
status symbol, for businesses of every size.

Now, however, people expect websites as standard equipment
for most businesses and the Internet teems with BILLIONS of
static web pages.

In such a crowded online world, how can a business
differentiate itself from all the others?

Welcome to the new frontier of the Internet where web pages,
even the small ones, dance and sing with audio and video!

In the beginning, putting audio and video on your website
involved very expensive "streaming" servers and complicated
software.

In those days, audio and video remained the playground of
mega-sites and dot-com companies with unlimited budgets.

But even then, online audio and video didn’t really take off
because the vast majority of it required the listener to
carry a high-speed Internet connection or use complicated
formats like "Real" player.

Well those days have passed forever and quality audio and
certain types of video now lie firmly in the grasp of every
website owner!

Two things appeared on the scene to enable virtually any
website owner to include audio and video on their website,
even for dial-up surfers: faster computers and better
compression technology.

Let’s face it, home computers now pack more punch than
it took to send men to the moon.

When you combine that computing power with widespread use of
"Flash Player," the free web browser plug-in available at
www.adobe.com, which enables high quality audio and
video to stream across the web without special servers, and
you now find a perfect environment for what amounts to
online radio.

Despite the fact that online audio is now more "low-tech"
than ever and can get created and posted with free and low-
cost tools, most people still don’t use it (or use it
correctly).

It’s funny, but most people now take online audio for
granted and because it’s not really "new" anymore, they tend
to discount its effectiveness (especially since the "gurus"
have moved on to more sexy topics).

But before you think audio doesn’t have a place in your
online business arsenal anymore, take a look at these six
(6) suggested uses for audio to test on your own websites
and blogs right now:

1) Audio Testimonials: Let your website visitors hear from
   your happy customers to increase credibility…

2) Audio Welcome: Have a SHORT welcome message play that
   explains the benefits of why a visitor should sign up
   for your newsletter or opt-in to your "squeeze" page…

3) Audio Samples: Offer a free sample of an audio product
   you’re selling right on your mini-site…
  (example: I give away the first 2 tracks of my CD at
   http://www.5stepstogettinganythingyouwant.com )

4) Audio Paid Content: Offer Audio content for a membership
   site! Record the audio yourself, or interview an expert
   each month, and just offer it right from your website for
   streaming or download…

5) Audio Blogging: Post an audio message instead of or in
   addition to regular text on your blog. This "multi" media
   approach can really help you stand out from the crowd…

6) Audio "Exit" Offers: Use audio to draw people’s attention
   to special offers by giving them the gist of your offer
   in 20 to 30 seconds. This is especially useful when using
   exit scripts & special popups to grab people’s attention.

Don’t fall into the trap of thinking that online audio is
"old news" and that online video is the only way to go.
Audio is, in many cases, just as powerful as video… and
it’s a lot *easier* to produce and post than video!

Think about it: if audio-only content didn’t have value, TV
would have destroyed radio years ago.

And with a whole new generation of tools and services to
help you get your online audio created and posted, there’s
never been a better time to start using audio to increase
sales, subscriptions and conversions in your online
business.

–
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website, affiliate links, or blogs…

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<——- End Article ———->

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