Three Hot Business Website Trends (article)

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Three Hot Business Website Trends

      – by Jim Edwards

© Jim Edwards – All Rights reserved
    http://www.thenetreporter.com
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The things I did ten years ago on the Internet now belong in the Dark Ages. 

Things I did five years ago seem quaint and so 2002, like my dad’s scanner (though he considers himself cutting edge with his old 20th century photos).  Even things I did last year seem out of date now. 

I always stay on the edge wondering what will come out next to shake up things that work so well right now. Even basic websites can’t remain immune from the ever-changing world of the Internet. 

The first trend I see for websites involves "video-only" landing pages.  I don’t mean web "infomercials" either.  I mean a landing page where the whole emphasis of the page focuses on the video as the star of the show. 

It uses the same classic direct response advertising methods as a conventional "mini-site" to grab people. A video landing page uses a headline to grab attention combined with bullets to build further interest.  It then uses a call to action in the video and on the web page to entice people to take further action.

Now don’t fall into the trap of thinking that with video you don’t need to worry about length.  A twenty minute video would probably kill your sales.  You want a 3-5 minute video to fit in with what you offer on your website. 

When properly scripted, the amount of content and sales information you can cram into even 3 minutes would amaze you.

The next trend started happening because of the Google "Slap!"  Google divides their search page into two sections, a free side on the left and a paid advertising side on the right.  A conflict develops when people go online to find content meet up with smart marketers want to develop leads from their paid ads on Google.

Google started getting complaints about forced opt-in pages and "sales pitch" websites and decided to "slap" those advertisers which don’t look like "real" (corporate) websites. 

If you want to buy ads on Google and avoid the "slap", you must set up your site with what I call "stealth" content or, for lack of a better word, non-obvious content.  You can use content from places like Wikipedia.com, the public domain, and even your existing content. The key to success is to make sure that your website navigation remains somewhat inaccessible and not distracting (usually at the bottom of the page). 

Bottom Line: You want Google’s content robot to come look at your site and see that you do offer content, but when your prospects visit the page they only see your sales message and must hunt for anything extra.

The third hot trend uses mini-site sales letters and blogs together for a double whammy effect in your marketing.  Let’s say you launch a new product. 

First, you use a blog to build interest towards the launch day with videos, articles and relevant information.  You use the blog to create a dialogue, which builds over a fairly short period of time. 

Next, you launch a mini-site that works as your 24/7 sales person to whom your blog refers people who want to find out more specifics on your product. Together your blog and mini-site keep prospects engaged and then sell them when they get into the buying mood.

As with any trend, these will change and adapt over time. But from my direct, day-to-day business experience online, smart online marketers – regardless of your business – will take heed of these trends and apply them to your online business right now.

–
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites…

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