Archive for August, 2007

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Hidden Psychology Behind Online Surveys

      – by Jim Edwards

© Jim Edwards – All Rights reserved
    http://www.thenetreporter.com
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No matter what you sell online, you can sell more!

Simple surveys provide the fastest way to collect the information and marketing intelligence you need to make more sales.

Whether you sell gift baskets, software, custom homes, ebooks, DVDs, personal services, or even antiques, accept the fact that surveys pave the way to increased sales online.

First, by doing a survey before trying to sell people anything (or even create it in the first place), you don’t guess on what they want to buy.  They will flat out tell you!

Second, if you use a simple survey in the correct way, it can help you compile your own best prospect list. 

Run the survey and compile a list of people who respond favorably to certain key questions regarding a product or service, just make sure the people taking your survey understand that you will contact them later.

Then offer them a special deal or advanced access to the product because they responded to the survey questions.

A simple survey also operates with several hidden psychological benefits for boosting your sales. 

On the subconscious level for existing customers or prospects it shows them that you actually care about what they think.

Conducting a survey demonstrates your concern for what they really want, instead of just trying to force-feed them a one-size-fits-all product or service!  People appreciate that type of attitude and it shows up in increased sales for you down the road.

A simple survey also gets the audience thinking and wondering about WHY you did the survey in the first place.  "Will he bring out something really different and good?" "How can I get it?" "How much will it cost?" "Will it help me?"

The survey also builds anticipation for a product or service, even if you don’t offer it yet! 

Doesn’t it sound great to get people mentally waiting in line so they can buy? 

It all comes from just running a simple survey which asks their opinions.

Make sure you structure your survey questions properly to find out what you need to know, but avoid getting answers that will actually throw you off track.

You need to take a three pronged approach in designing your survey so you get the meaningful information you need. 

First ask if they fall into a certain specialized group or interest like Realtor, gourmet chef, or thoroughbred racehorse trainer?

Then, if they do fall into your target niche, ask them what they specifically want to buy.

For example: a software developer could ask Realtors about their specific needs for prospecting software and if certain features were important or not.

The third type of question pinpoints the level of interest: very interested, kind of interested, or just barely interested. 

By conducting your surveys this way, you not only get the valuable marketing intelligence you need, but you build goodwill and anticipation in the marketplace, along with a targeted prospect list to boot. What a deal!

–
Jim Edwards is a syndicated newspaper columnist and the creator of an amazing course that will teach you step-by-step and click-by-click how to finally create your own money-making mini-sites…

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Four Lightning Fast Ways To Create An EBook

© Jim Edwards – All Rights reserved
    http://www.thenetreporter.com
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Do you want to know an interesting fact about books on the Web? 

People don’t buy them for their intrinsic worth, just to "own a book for their shelf". 

They want to buy a solution to a problem or in plain terms, they want a solution to something… usually right now!

That means your ebook creation doesn’t need to run 300-400 pages. 

I see ebooks doing very well with only fifty pages in length. 

However, you probably don’t want to get down into the 10-20 page length unless it gives specific directions to buried treasure or gives so much of a "WOW" factor that length doesn’t matter.

So how can you really come up with an ebook in only a few days, even if you didn’t write it yourself? 

Well I know four really quick, efficient ways to do just that, without sacrificing your entire life as a tortured author.

#1 – Your "Gold Mind"

First, if you know a subject really well, then just create an ebook using the knowledge in your head. (That’s what I did with my first 3 ebooks.) 

If you don’t write that well, then put it together by recording it and getting it transcribed. 

Then you edit the transcript or hire an editor to do it for you.

You can create an outline of the points to cover in the ebook and then use a dictation service or a software program to simply "talk out the ebook". 

You simply talk out each point in detail using your mastery of the subject. 

What you come up with may even surprise you greatly!

#2 – Hire An "Expert"

Second, if you don’t possess the specific expertise on a subject, you’ll want to find someone who does. 

Then you will use the expert interview format to create content which can turn into a full-length ebook. 

After you come up with a list of questions for the expert, you conduct the interview with a conference call and record it.

Then, as in the first method, a dictation service can turn it into a text version for you.

#3 – Buy Your Way In

A third way to create an ebook product involves buying resale rights to a book already written, or agreeing on a marketing deal with an author with an existing book /ebook. 

Many people can write good books, but they simply don’t know how to market them. 

This offers a "match made in heaven" for two talents to get together: your marketing ability + their writing ability.

You want to check carefully on three important points though, if you decide to buy resell rights for an ebook project. 

1) First, how long ago did the ebook first appear online?

Does it appear "shopworn" from over-exposure or poor marketing?

2) How large a niche market does it target? 

A long time ebook with a small niche might not make a good investment.  But if it looks like a lot of new people could use its content, then you might want to buy the resale rights.

3) Last, you want to honestly evaluate the ebook, whatever the age. 

Do you like it? Does it contain good, up-to-date information? 

Will it deliver on promises and make you feel like you got value for the price? 

If you can answer yes to all three, then you probably found a good investment.

#4 – Outsource "The Whole Enchilada"

Finally, the fourth way to create an ebook involves hiring someone to first do research for you on a specific subject, and then hiring someone to write it for you. 

You can find services on the Internet which will do the job for you and offer competitive bids based on your requirements.

CAUTION: You want to make sure that you own all rights to whatever content someone produces for you in a "work for hire" agreement. 

I recommend using services which can automatically provide this type of agreement as part of the bidding process along with instructions on how to complete such an arrangement with a writer. 

You want to remember one thing, no matter which one of the four approaches you use in creating your own ebook. 

Your ebook must be of obvious VALUE to your target niche audience. So many people come out with fluff, B.S. and nonsense that when you deliver real, demonstrable VALUE to people, they remember!

That’s how you build up a loyal following of people who eagerly buy up every product you release.

That’s also how you build up a business that lasts for years and doesn’t end up just a flash in the pan (like most online businesses).
 
—-

Jim Edwards is the co-author of an incredible new ebook that
will teach you how to write and publish your own highly
profitable ebook… FAST!

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How to Make MASSIVE Amounts of Money
In Record Time With Your Own eBook
(Whether You Wrote It Or Not!)
FREE Info: ==> http://www.EbookSecretsExposed.com
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By the way…

I just completed a 2-Part Webinar series on "My Newest Joint Venture Secrets" and it kicked butt!

On this breakthrough webinar series I shared my proven methods for when and how to use joint ventures, including:

- How to get HUGE Traffic Injections to your website literally overnight…

- The 3 Main Types of JV’s you’ll want to do…

- Create product in markets where you don’t have a reputation…

- Build your list(s) faster than you ever could with pay-per-click traffic…

- Piggy-back on someone else’s success (and then make that success your own)…

- How to make potential JV Partners "can’t miss" offers that will almost force them to work with you…

- How to structure your JV’s so you don’t end up selling your soul in the long term…

… and much, much more!

To get access to this and over 100+ hours of concentrated, real-world Web Business knowledge straight from the frontlines, join the Web’s #1 Online Business Site:

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It’s that simple!

Have a great week!

Jim

PS – If you’ve ever wondered how I "do what I do" here’s your ticket to a front-row seat!

Join Now! => http://www.TheNetReporter.com

 

 

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3 Cool New Apps You Need To Know About

      – by Jim Edwards

© Jim Edwards – All Rights reserved
    http://www.thenetreporter.com
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One of the greatest things about the Internet means that you never run out of new things to try.

Somebody always comes up with the next greatest thing to solve the problems created by the last "next greatest thing" to hit the computing world!

These three software programs (below) rate a must-look if you ever buy a new computer, your hard drive seems sluggish, or you ever worried about the fine print on that software package you’re about to download from the Net.

Oh, and the best news, all 3 are free to try (and only 1 to buy)!

Destroy "BloatWare"
When I bought my wife’s new computer many months ago, I put off setting I up for her for almost four months.

Why?

All the "bloatware" I knew needed to get deleted off the new machine before she could use it.

I ended up uninstalling no fewer than 15 programs, including: Earthlink, AOL, Norton Ghost, Norton Anti-Virus, Google Toolbar, Office 2007 Trial, Yahoo Toolbar, Microsoft Money, Quicken, and more!

"Bloatware" refers to all the software you didn’t ask for that the computer manufacturers force-feed you on a new computer so they can churn a few extra bucks.

Aside from the security risks, the main problem with bloatware basically comes down to the fact that is slows your computer’s performance, eats up hard drive space, clogs your Windows registry, oh, and before I forget, you didn’t ask for it!

Next time you buy a new PC, consider using a free program like www.pcdecrapifier.com to remove these unwanted programs before you start loading it up with the files and software you do want.

The Ultimate De-Frag
Every savvy computer user knows you should perform basic maintenance on your PC on a regular (or semi-regular) basis.

This includes cleaning up old temp files, deleting programs you don’t use, eliminating unused desktop icons, and defragging your hard drive.

In fact, of the items just listed, defragging creates the biggest impact as far as increases in system performance and overall speed.

Unfortunately, the defrag utility that comes with Windows only does a mediocre job.

I recently used a software program called "Diskeeper Professional" from www.diskeeper.com to defrag my hard drive and found it far superior to the windows defrag utility.

After using the program my computer booted windows faster, started other programs faster, and generally lost that "sluggish" feel a computer gets after heavy use for several months.

You can use the software free for 30 days. By the way, I personally did not set up the software to run all the time, but only when I wanted it to actually defrag my hard drive.

EULAlyzer
Be honest: you don’t read those 20 page agreements that appear before you install most software.

Unfortunately, those agreements make it possible for some companies to do nasty things on your computer like serving ads on your desktop.

A free application from www.javacoolsoftware.com called "EULAlyzer" will scan EULAs (End User License Agreements) for any trouble words and bring them to your attention.

Now I wouldn’t worry too much about using it with companies like Microsoft, but would certainly run any EULA from a shareware, contest, or freebie site through the free EULAlyzer filter to look for trouble.

–
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use free articles to quickly drive thousands of targeted
visitors to your website, affiliate links, or blogs…

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