Archive for July, 2007

Five Key Steps In Online Business Planning

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Five Key Steps In Online Business Planning

- By Jim Edwards

      – © Jim Edwards – All Rights reserved
   
http://www.thenetreporter.com
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It rates easier than ever to start a new business on the
Internet.

Never before have the opportunities been more available,
the tools cheaper, or the prospects of success more likely.

Whether you’re a seasoned veteran looking to expand an
existing online business, a casual dabbler looking for a
part-time income, or an offline professional wanting to
expand your market online, the following five key steps
will help you reach your goals.

Key # 1: Define Your "Target"

Clearly list and explain what you want to accomplish in
your web site business. 

We all think about what we want to get or accomplish in
life and our job. 

But did you ever list it specifically in terms of money,
traffic to a web site, or more sales online?

This principle and simple activity applies to an ebook, a
new website, an ezine or any other business goal. 

Defining a clear target will give your conscious and sub
conscious mind something definite to shoot for.

Examples include: the number of subscribers to your ezine;
sales per day on your website; pages written in an ebook;
new advertising sources found; number of affiliates
recruited… and more.

Key # 2: Define the Cost"

You must "define the cost" in terms of the tools,
resources, and people you need to reach your online
business target, no matter what type of business you
operate.

How much will it cost in time per hour, per day, per week
and per month for each of these items?

Also, how much will it cost in terms of money to operate
the business, buy traffic, pay for hosting, design and
more?

Sit down and map out the costs before throwing open your
doors (or wallet) so you don’t get hit with any nasty
surprises.

Key # 3: "Make a List"

To create a real business that can be systematized, you
must list off every single thing or element connected with
your business, from the first idea to making daily deposits
into the bank when your idea bears fruit. 

You may not know how they’ll all get done right now, but you
must recognize that eventually each of these items must get
done.

You can easily come up with a fairly comprehensive list by
brainstorming just to get them down on paper.

Then, when you think you thought of everything, let someone
else take a look and poke holes in your list with all kinds
of additions and questions.

Key # 4: "Prioritize"

Here you must list all the elements you planned in number 3
in the exact order of how you should complete them. 

Car makers must build in a planned order, or the finished
product won’t work.

Once you sketch out your complete plan, let someone else
take a look to see if you forgot a step.

In fact, they might just point out that you forgot to tighten
the lug nuts and the wheels fell off at the dealership!

Key # 5: "One Step At A Time"

Most people want it all and they want it now!

Unfortunately, the real world doesn’t work that way.

Whether you do all the work yourself, outsource the job, or
a combination of the two, everything must get done in the
correct order in the correct way.

My motto reads, "Multi Tasking = Inefficiency!"

Don’t try to do two different jobs at the same time, you’ll
most likely screw up both and waste time and money doing
them a second time. 

Doing web site copy and checking email don’t mix. 

Creating auto-responder messages while checking
voice mail don’t mix. 

So pass each milestone on your roadmap to get things done
properly and in sequence.

Launching an efficient and effective online business is not
difficult!

It just requires careful planning, step-by-step execution,
and attention to detail in order to greatly increase your
chances of success.

—-

Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook that will teach you how to
work less, get paid more… and have tons more fun!

"The Lazy Man’s Guide to Online Business"

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How to Work Less, get Paid More and have
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We’re looking for 25 beta-testers (this Thursday)…

Jim Edwards here with an opportunity that goes LIVE this
Thursday at 3pm EST, so if you want to be a part of the
"30 Days to $10K" project I’m doing with Ryan Deiss, you’ll
want to stop what you’re doing and read every word of this
email…

Here’s the deal:

My good friend and business partner, Ryan Deiss, and I are
looking for 25 people (preferably newbies) to help us do a
2nd-round beta-test for a very special project.

Rather than go into all the details here, we’ve created a
special information page:

http://www.IGottaTellYou.com/30day-10k-beta.html

…that will go live Thursday (July 26th) at 3:00 pm EST.

This obviously isn’t for everyone. As you’ll see on the
page, we’re looking to take 25 people by the hand and help
them build a business that earns $10K a month, so obviously
we’re only looking for motivated individuals who are
willing to put a little "sweat equity" into their
businesses.

With that said, the 25 available spots will get taken
very quickly, so we ask that you consider the opportunity
between now and Thursday and decide if it’s right for you:

http://www.IGottaTellYou.com/30day-10k-beta.html

By the way, if your serious, make sure you get on the
"Cut To the Front of the Line!" list at the *bottom* of the
information page!

If you have any questions about the project you can feel
free to email us at:
30day10kbeta@gmail.com

(By the way, given the massive amount of interest we expect
on this, plus the giant size of my list, we expect to
receive a TON of questions… so I’ll apologize in advance
if it takes some time to get to your question, but we’ll do
our best :-)

To your success,
Jim (& Ryan)

P.S. If you’ve been on Ryan’s list for a while, you know
he offered this program once before on his own.

This earlier program sold out in less than 3 minutes…

…I expect the response to this program will be similar,
if not greater, since my list is substantially larger than
Ryans AND there’s the attraction that I’m going to be the
co-instructor on the course (I’ve got my own membership
site that generates a VERY high six-figure income).

So again, please take the necessary time to consider this
opportunity to decide if it’s right for you.

If you decide that it is, make sure to carve out a block
of time on this Thursday, July 26th, so you’re able to
grab one of the available 25 spots. (In fact, as you’ll
see when you read the information page there’s a HUGE
benefit to being one of the first 15…)

http://www.IGottaTellYou.com/30day-10k-beta.html

Make Big Bucks With REAL Surveys

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Make Big Bucks With REAL Surveys
      – by Jim Edwards

© Jim Edwards – All Rights reserved
   
http://www.thenetreporter.com
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We talk about surveys all the time in Internet businesses.

What purpose do they really serve? 

It took me a long time and a lot of mistakes to realize
just how valuable they can prove in your Web and info-
publishing business. 

How could we best describe a survey? 

I like to think of them as scouts bringing back information
to you on what your customer base really wants. 

In short, surveys tell you exactly what hundreds, even
thousands, of people in your market want to buy from you.

In a former life I believed in doing things the hard way
and learning (or maybe not learning) from mistakes. 

Not anymore though, now I believe in doing things the smart
and fast way. 

Instead of trying to figure out what people want on my own
(and losing time and money in the process), now I take
advantage of something most people in marketing still don’t
understand. 

If you ask people questions the right way, most of them
will happily answer and give you the data you need for your
marketing. 

In my FREE special report "Survey Riches" (available free at
http://www.ebookfire.com/surveyreport.shtml), I make the
following statement about their value. 

"How any website owner can skyrocket buyer response,
shortcut product development and massively increase profits
virtually overnight using simple survey techniques".

By the way…

I didn’t write that practical report for statisticians, who
wouldn’t agree with it anyway. 

If you got an A in college statistics, don’t waste your
time with this report, you couldn’t handle and profit from
its information.

Why?

Because what you know about "stats" has nothing to do with
figuring out what you should sell to customers.

What can the right kind of survey do for your business? 

It can tell you the moods, wants, and needs of your
customers.

They won’t buy what *you* think they need, they will buy
what *they* think they need! 

When I finally realized that, my business took off and
never slowed down since then!

At a minimum, every website owner should focus on adding 4
types of surveys
to their arsenal:

1) Website "Exit" surveys
("Why are you leaving without buying?")

2) Current customer surveys

3) Leaving customers surveys 

4) "Most Burning Question" surveys

Don’t make conducting your surveys complicated or
difficult. You can conduct physical surveys with your own
email program, use a script / software installed on your
site, or use a 3rd party service provider. 

If you go this last route, make sure they provide fast
"real time" results with easy visual reporting.

There are four types of questions you can use in a survey:

1) Multiple choice with only one selected answer;

2) Multiple choice with pick all answers that apply;

3) Put things in order of their preference;

4) Fill in the blank.

All of these types of questions can help you find out what
they need to know in the way of offering the right products
or services to your audience.

Regardless of *what* you sell, when first starting out, you
want to design your surveys so that you can find out the
following
types of information: 

1) What will they buy next?

2) What do they already own?

3) What do they like / love?

4) What do they dislike / hate?

5) What do they need now?

6) What is their current skill level?

You do this by designing your survey with the following
rules in mind: 

- Keep it short and sweet, just a few questions.

- Stay focused on your audience and don’t ask touchy or
private questions. 

- Tell people why you want to take the survey and how you
will use the results under your strict privacy policy.

By the way, I use what I call my "Magic Survey Formula" to
get massive responses and overcome any reluctance to
respond to questions. 

The "formula" basically goes like this:

1. You want to offer an immediate bribe to entice a
response. 

2. Make it easy for them to respond with that knee jerk gut
reaction, no thinking, just reactions from their true
feelings. 

3. Tell them up front that you are deliberately bribing
them with something worth more than the time &  trouble
they take doing the survey.

Finally, as a last check on your survey, ask yourself:

- How would you feel if you got an email asking you to take
this survey?

- Would you feel comfortable answering the questions? 

If you can say yes, then go ahead and survey your audience.

Now, how do you find people to take your survey?

I use the following rule of thumb for places to take a
survey and ask people what they think about a particular
subject or product. 

Go any place where they won’t accuse you of spamming or
some other suspicious or inappropriate behavior. 

Your own common sense and prior experience on the Internet
should let you find those places. 

They will include:
- Your own opt-in list
- Other people’s lists
- Newsgroups
- Ezines
- Exit popups on your web site
- Your auto responder
- Discussion groups
- Forums and more!

I can tell you from personal experience that if you want to
take your business to the next level, conducting surveys is
the way to do it!

Surveys help you line up a whole bunch of ready, willing
and eager customers for your product and avoid days, weeks,
months – even years – of frustrating effort *guessing* what
people want to buy!


Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites…

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"Finally! A Quick and Easy Way For YOU to Painlessly Set Up
Your OWN Moneymaking ‘Mini’ Websites… Without Being a
Computer Geek, Buying Expensive Software, or Paying
Outrageous Fees To A Webmaster!"

Click Here => http://www.MiniSiteCreator.com
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How I Made My First Million Dollars – FREE Webinar…

Jim Edwards with a free LIVE webinar invitation for you…

THURSDAY (July 12th) I’m presenting a very special
FREE Webinar on

     "How I Made My First Million Dollars Online"

=> http://www.MyFirstMillionDollarsWebinar.com/free/
    
I’m spilling my guts on The Strategies… The Mindset…
The Timeline… Everything You Ever Wanted To Know About
How I Raised Myself From ‘Trailer Trash To Piles Of Cash’
On The Internet… and How You Can Too!"

Specifically, I’m going to reveal:

- The 6 Specific Things I would do differently if I could
  go back in time and do it all over again…
 
- The single most important building block in my business
  (and no, it’s not some home study course that makes me
  $1,000 every time I sell one)…
 
- The 2 most important "money" activities you should do
  if you want to get rich (and the activities to eliminate
  if you want to avoid struggling for years like I did)…
  
- The single thing I did to almost DOUBLE my income from
  2001 to 2002 (it’s so simple that anyone can do it, but
  virtually nobody ever does)…
 
- The biggest "mindset" mistake I made that held me back
  for years (and how a simple shift in thinking allowed me
  to accomplish more in 6 months than I had the previous
  4 years combined!)…
 
… and much, MUCH more!

I’ll share strategies, insights, and real-world advice I
have NEVER revealed before… to ANYONE!

Now, the webinar is gratis, but seating is *limited*
(only 500 slots, of which I take up 1) and the
clock is already ticking… literally!

Grab your spot now!

=> http://www.MyFirstMillionDollarsWebinar.com/free/

Jim

PS – I have no idea if I’ll make the replay available or
not… AND I will be sharing info on the LIVE event that
will NOT be on the replay… so my advice is to be there
live if you want the full story!

=> http://www.MyFirstMillionDollarsWebinar.com/free/

Have You Achieved *Real* Independence Yet?

Jim Edwards here with an update…

Tomorrow, in the U.S., we celebrate "Independence Day"… a day that commemorates independence from oppression and liberation from those who would seek to keep you from setting your own course and controlling your own destiny.

Have you had your own personal "Independence Day" yet?

Since you’re a subscriber of mine, I sure hope so… but if not, what can you do to gain independence using the power of the Internet?

First, let’s talk about what "independence" really means…

To me, "Independence" means:

- You don’t punch a clock for someone else…

- Your time is your own and you spend it how you want…

- You don’t trade time for dollars! But rather you have a business that makes you money whether you show up or not… (The Web makes this easier than ever before in history!)

- Your business is a "means to an end" that enables you to pursue your passions and dreams instead of being a "wage slave"…

- Your business and income grows every year without forcing you to work more hours…

- Properly structured, your business becomes an asset that provides for your family if, God forbid, something happens to you and you’re not able to take care of them…

By the way, if you’re spending all your time answering support emails, answering the phone, putting up mini-sites, writing copy, creating products, and "DOING" what it takes to run your business… you have a JOB, NOT a business!

It’s important at this time of year that you take a step back and take a look at what’s distracting you from the big picture of your TRUE "independence!"

A lot of people get into an online business with the hopes of killing their "day" job, but all they do is trade one job for another (often working MORE HOURS at the online business "job" than they ever did on their original job)!

If you want true independence, you NEED TO DO THE FOLLOWING:

#1 You need your OWN product!

The people telling you that you can get by and grow JUST by selling as an affiliate are FULL OF IT!

(In fact, look at their business and see how many of their own products they sell – including the course you bought from them on how to make it big as an affiliate!)

The main problem with operating strictly as an affiliate is that you don’t have an asset!

You don’t own the customer list… you don’t own the product… and if the people you’re referring sales to disappear or don’t pay, you’re @#$% out of luck!

BOTTOM LINE: Get control of your OWN product if you want true online independence.

#2 You need to BUILD a LIST!

You actually need to build 2 lists if you want to make money, whether you want to make money selling your own product or as an affiliate.

The first list you build is a prospect list – people who are interested in your niche in general.

The second list you build is a customer list – the people who BUY YOUR PRODUCT (see #1 above).

#3 You need to put SYSTEMS to work in your business.

Why?

So you can remove YOU from the processes that actually drive your business!

In other words… ultimately your business can’t depend on you to DO much of ANYTHING if you want to have a business that is a "real" business.

You can start things.

You can figure things out.

You can get the whole ball rolling.

But after that, get out of YOUR OWN WAY!

You need people, teams, software, and systems in place so that your business can run without your day-to-day interaction or input.

That’s a REAL business!

Now, one of the people we know who has mastered these 3 areas and has really come on strong in the last few years is Mike Filsaime.

In fact, this past January, Mike put on a Live event on how to build a "Seven Figure Business" (which Mike has done over the last few years to come out of nowhere and reach incredible heights).

In honor of our "Independence Day" theme, we’re nailing down Mike for a special "Closed Door" webinar this week where we will grill him for his:

"TOP 5 Mistakes People Make When Building 
a Multi-Million Dollar Business … 
and how to AVOID THEM!"

So keep your eyes peeled on Thursday or Friday for that red-hot exclusive content!

So here’s what you do next to have a TRUE "Independence Day" this week.

- Take some time AWAY from your business to THINK about what you REALLY want from it… if your business is a vehicle, WHERE do you want it to take you?

- If you had a "perfect" business, what would it look like and what would it do for YOU?

- Describe your "perfect" day!

What would you do? Who would you see? How would you make money if there were NO limitations placed on you?

Do this exercise in the next 24-48 hours and then keep your eyes open for that "closed door" webinar replay later on this week.

Happy Independence Day!

Jim

Subscriber Here

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