True Online Video Arrives This Year

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True Online Video Arrives This Year

      – by Jim Edwards

© Jim Edwards – All Rights reserved
    http://www.thenetreporter.com
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Two things happened this week that brought my focus back to
online video and where all this hoopla will eventually take
us.

First, I read an article about Joost.com, a peer-to-peer
online TV distribution system created by the same people who
made Skype (which sold to eBay for a gazillion dollars).

Second, my wife pointed out to me last night that our TiVo
box will soon offer the option to purchase and download
movies directly from Amazon through our high-speed Internet
connection.

These two factors herald the true arrival of online video
this year!

Most people's experience with online video goes something
like this: a friend emails a link to a video on YouTube.com
or passes you a video file through your email pipeline.

The video normally contains something to make you laugh,
cry, feel inspired, shake your head in amazement, or
something else I can't mention here in a family-friendly
column.

Of course exceptions exist to every rule, but for the most
part, the vast majority of online video rates short, pithy,
home-grown, or pirated content.

Now, with the creation and impending release of the
Joost.com system and the widespread use of digital video
recorders, like the TiVo box, we will finally see online
video distribution comparable to cable TV offerings.

Joost.com will use a combination of a peer-to-peer network
along with specialized content and advertising servers to
stream high-quality video across the web.

The peer-to-peer aspect (similar to the setup used by the
original Napster, Kazaa or Lime Wire) enables the processing
power of potentially millions of computers to help stream
video, creating a distribution system that automatically
scales as the network grows.

Joost.com will also pair the social networking aspects of
successful sites like MySpace to allow users to recommend
and rate content while fostering a sense of community.

Further adding credibility, Viacom (owners of MTV, BET, and
Paramount) announced they will provide free content for the
network.

Joost also promises a "secure, efficient, piracy-proof
Internet platform that enables premium interactive video
experiences while guaranteeing copyright protection for
content owners and creators."

The second part of the equation may get you wondering over
my excitement.

After all, most cable companies offer "on-demand" content
and have done so for quite some time.

The drawback of traditional "on-demand" cable centers on the
fact that you must watch the content right then, can't
easily pause or rewind it, and must purchase it from the
cable company exclusively.

Now, I can buy video from someone other than my cable
provider, store it on a box I control, watch it whenever I
want, and pause, rewind or stop it whenever suits me.

To top it all off, the content gets delivered through the
Internet, not through my cable TV provider's system (though
it may come through their wire if I operate with cable
Internet access).

True online video arrives this year because we'll finally
have access to a distribution system with the power to bring
full-screen streaming video to your computer screen
(Joost.com) and the ability to easily purchase content over
the Internet to play on regular TV sets (TiVo and other
digital recorders).

This may just make a believer out of me that Web 2.0
represents more than just a hyped-up phrase intended to
separate another batch of online investors from their hard-
earned dollars.

–
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you step-by-
step and click-by-click how to get your own money-making
videos posted online…

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