If you’re here to bash the Marlon video – read this first!

The point of sending you the information was NOT because I thought the video was so good… or to make you think it was a work of cinematic mastery!

The point of this post (below) was to show you a BRILLIANT SYSTEM for integrating an "outside the box" video into a marketing campaign.

If you want to make a comment, read the ENTIRE discussion below before you start chastising me about the quality of Marlon’s video… which WAS NOT the point of the post in the first place!

I never said the video was "excellent"… I said it was "BRILLIANT".

And NO – I’m not going to open up a debate on the meaning of the word "brilliant"

I said it was "brilliant" because Marlon was outside the box on this one and had the courage to try something different.

I said it was "brilliant" because it would spread like widlfire – which it will because it evokes an EMOTIONAL response (love it / hate it) I said it was "brilliant" because of the system he has in place to promote it.

Regardless of the category you fall into on the opinion polls, the BUZZ is now on about it!

In the email I sent out I said it was, and I quote: "This video he just released is whacky… attention grabbing… and just plain nutty… and even a little shocking in one spot"

I never said the video was "excellent" or that George Lucas should watch his back.

It’s "brilliant" because of what he did (thinking outside the box and trying something different)… the system he set up (tying it in with his affiliate program)… and creating a motivation for people to share it.

But…  if the video doesn’t cut it for you, then the system falls apart.

The moral of the story? The lesson I want you to take away from this?

Two things:

1. Having a system like he’s got in place to spread the word is a BRILLIANT MODEL

2. The process breaks down if they video itself doesn’t make people want to share it.

The discussion I was trying to start was about the "system" – not the video itself… though the video is obviously a HUGE part of the system – as you’ll see in all the comments below. :-\

Jim

My very good friend Marlon Sanders has lost it… and it’s brilliant!

This video he just released is whacky… attention grabbing… just plain nutty… and even a little shocking in one spot… but it’s also going to spread like wildfire for several reasons.

1. He made a really intriguing video…

2. He mkes it EASY for people to share the video…

3. He gives people a PROFIT motive to share the video (WIIFM – What’s In It For Me – motivation)…

I’d like to know what you think about this marketing method... so here’s what you do:

Step 1: Watch the video http://www.IGottaTellYou.com/marlon-lost-it.html

Step 2: Leave your comments, thoughts, ideas below in the comments section

Marlon has taken video out of the home-office and taken it to the streets…. brilliant!

Jim