Simple “rules” of the game…

Jim Edwards here with a quick UK update…

In this article (below) I discuss how the “rules” of the
online game apply to everyone.

No matter where you are… no matter what you sell… no
matter who your market is, these rules apply to you.

For some, you might think this is review or even “basic”.

But my question to you is: Are you obeying the rules as
well as you could / should / must to gain the success you
say you want?

Let this article (below) serve as a wakeup call and reminder
about that basics of what we all must do to succeed online.

By the way…

This is a UK update because I just finished up my first-ever
UK Workshop here in London… and boy did it go over well!

Anybody who ever said the English were snotty or offish
obviously has never been here. I just spent 2 incredible
days with some of the nicest, warmest, most engaging people
it’s ever been my privilege to speak to. And based on their
comments, they had one heck of a time with me too

I’ll definitely be back in the UK soon.

Ok, on with the article (below).

Feel free to share this article on your blog, on your
website, in your autoresponder, or in your newsletter (see
simple reprint instructions at the end).

To your success!

Jim

PS – To those of you who asked when I’m going to launch my
new membership site, it looks like it will happen in June.

Stay tuned

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No Loopholes In Online Bizz “Rules”

– by Jim Edwards

© Jim Edwards – All Rights reserved
http://www.thenetreporter.com
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I just finished teaching an intensive 2-day workshop in
London, England about creating ebooks and operating your own
profitable online info-publishing business on a shoestring
budget.

As I stood in front of a crowd almost 5,000 miles from home,
I realized (yet again) that the Internet represents the
great business equalizer of the 21st century.

Anyone with a great idea and the guts and patience to
persevere and act on that idea can succeed online, often
beating out much larger companies that can’t adapt quickly
enough to prosper or profit.

I also realized while standing in front of the crowd that
despite arguments to the contrary, people all over the world
buy and sell online for exactly the same reasons.

Anyone who tells you that “My market is different” or “It
doesn’t work that way in my country” has forgotten the basic
rules for selling online.

Bottom line: Anyone selling anything online – regardless of
their location – must obey the following “rules” or risk
many heartaches and an empty wallet.

** Targeted Audience **
What exactly do your customers want and what words do they
use to describe the products and services they will
purchase?

Don’t assume you know how and what they want to buy – ask
them!

From this research you will determine the “keywords” your
customers will use to find your business while surfing and
using search engines.

You should then focus completely on these keywords while
constructing your entire web presence and advertising
campaigns.

** Focused Website **
Your website should center exclusively on those issues
directly related to what you sell online.

If you sell “purple widgets” then only write about the
characteristics, features and benefits of using your purple
widgets.

Take great care in your copy writing to keep your text
focused on one subject per web page and make liberal use of
your keywords and their synonyms.

Constructing your “mini sites” in this manner will aid you
greatly in keeping people focused on your sales message long
enough to make a buying decision.

** Targeted Traffic! **
A website without visitors rates the same as designing and
constructing a 30-foot billboard and then hiding it in your
basement instead of setting it by the highway.

Don’t fall victim to traffic scams which promise thousands
of visitors for only $100.

Those schemes don’t work because the traffic isn’t targeted.
http://AdWords.Google.com makes the best place to start
getting targeted visitors because you only pay for the
visitors you actually receive (pay-per-click), not for the
ads you run.

** Build Relationships **
Successful online businesses build relationships with their
customers and prospects.

You can only do this if you stay in touch with them through
value-added mailings, emails, and updates.

Online businesses whose only communication involves repeated
“pitches” or opportunities to spend money don’t fare as well
in the long haul.

A group of loyal customers and subscribers will sustain an
online business owner much longer than a fat advertising
budget ever could.

** Stay Informed **
Understand that creating a successful online business
requires commitment to a process of constant promotion and
continuous education.

You must stay current on cost-effective promotion techniques
for driving traffic to your site as well as any factors
specifically affecting your market online.

–
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website, affiliate links, or blogs…

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
Need MORE TRAFFIC to your website or affiliate links?
“Turn Words Into Traffic” reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links… without spending a dime on advertising!
Click Here> http://www.TurnWordsIntoTraffic.com
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** Attn Ezine editors / Site owners **
Feel free to reprint this article in its entirety in your
ezine, blog, autoresponder, or on your site so long as you
leave all links in place, do not modify the content and
include our resource box as listed above.

Feel free to substitute your affiliate link in place of
our link in the resource box.

Earn up to 50% on every purchaser you refer!

Affiliate details are available here:
http://www.ebookfire.com

If you do use the material please send us a note
so we can take a look. Thanks.

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