How Do You Get Testimonials?

Here’s a reader question about how to get testimonials:

>> Question: What are some of the techniques you and others use to ask for testimonials?

#1. ASK (most people never ask… and never get). If you want a testimonial, you must ASK people for them. Just ASK.

“Hi John,

I know you’ve really enjoyed our (product / service). Would you mind giving me a blurb I could post on my website along with your name and company to show people this really does work?

Thanks

Jim”

#2. Strike while the iron is hot (ask for the testimonial right after they have gotten a result).

Many people will email you or call to say thanks… make sure you ASK right then if you can use their comments to help you promote the product. Since they already told you they love your product, the VAST majority will say “sure!”

#3. Borrow success (find someone who has used the techniques you teach and have them say they used the techniques (didn’t learn them from you) that you teach in your book, they work, so if someone wants results they can learn the technqiues from your product!

Hope that helps

Jim